> ## Documentation Index
> Fetch the complete documentation index at: https://promptwatch.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Every term Promptwatch uses, defined in one or two sentences: monitors, prompts, responses, mentions, citations, fanouts, personas, slots, and more.

### Core objects

* **Project**: the workspace for one brand. Website, brand settings, competitors, monitors, prompts, and analytics all live inside a project.
* **Monitor**: a panel of prompts that runs on a repeating schedule across your chosen AI models, scoped to one country and language. Multiple markets means multiple monitors.
* **Prompt**: a question sent to AI models inside a monitor, like a keyword in classic SEO but phrased the way a person asks. Each prompt has a type, an optional intent, and can carry tags and topics.
* **Response**: one model's answer to one prompt on one scheduled run. The response stores the full answer text plus everything analysis extracts from it: mentions, citations, sentiment, enrichments.
* **Brand**: your own brand or a competitor, tracked at the project level. Competitors are set once per project and apply to every monitor in it.

### Metrics

* **Mention**: your brand discussed in the text of a response. One response counts as one mention per brand, however often the name appears. See [Citations vs. mentions](/docs/academy/citations-vs-mentions).
* **Citation**: a source URL the AI attached to its answer. Recorded with its domain and position among the answer's sources.
* **Visibility score**: 0-100 for how prominently your brand appears in a response, based on placement, share of attention, and depth. The period average counts responses without your brand as zero, so it reflects both prominence and coverage. See [Visibility Score](/docs/academy/visibility-score).
* **Sentiment score**: 0-100 for how positively the response discusses your brand, scored independently of how visible it is.
* **Share of Voice**: your share of brand appearances measured against your competitors: your mentions divided by the total mentions across the compared brands. See [Share of Voice](/docs/academy/share-of-voice).
* **Position in answer**: where your brand first substantively appears in a response, counted from 1. Being the first brand named is worth more than being the ninth.
* **Citation rank**: the position of your domain among an answer's cited sources, counted from 1. Lower is better.
* **Self-citation**: a citation pointing at your own domain, as opposed to third-party pages.

### Prompt classification

* **Prompt Type**: *Organic* (no brand named, tests pure category visibility), *Brand Specific* (your brand named), or *Competitor Comparison* (head to head). Filtering by type keeps branded prompts from inflating your category numbers.
* **Intent Type**: where the prompt sits in the buyer journey: *Informational*, *Branded*, *Navigational*, *Commercial*, or *Transactional*.
* **Tag**: a project-scoped label you attach to prompts for filtering and grouping, with an optional color.
* **Topic**: a project-scoped theme label attached to prompts, used to group visibility by subject area.

### Analysis and automation

* **Query fanout**: the sub-queries an AI model searched while composing its answer. Fanouts show what the model actually looked up, which often differs from the prompt you asked.
* **Persona**: an audience profile attached to a monitor so prompts run from that buyer's perspective. The persona wraps the prompt at run time; your stored prompt text stays unchanged.
* **Answer gap**: a per-monitor report generated from your lowest-visibility responses, with concrete tasks for closing the gaps it finds.
* **Content slot**: one scheduled piece in Content Automation, moving from planned through generating and review to published.
* **Action item**: a recommendation on the Action Board, drawn from content gaps, sentiment issues, offsite opportunities, and site health. Moves from Suggested through To do and In progress to Done.
* **Enrichments**: structured extras a model returned alongside its answer: images, shopping results, tables, local businesses, news, or ads.

### Site data

* **Crawler logs**: HTTP requests AI bots (GPTBot, ClaudeBot, PerplexityBot, and others) make to your website, captured through your CDN. They show what AI companies actually read on your site.
* **AI visitor analytics**: site visits that arrived from an AI assistant, detected by referrer. The human traffic your AI visibility produces.
* **Sitemap**: your site's structure as Promptwatch understands it, the foundation for content recommendations. See [Sitemap or Search Console](/docs/academy/sitemap-or-gsc-connection).

### Models

* **Model** (or platform): one AI answer engine Promptwatch can track: ChatGPT, AI Overview, AI Mode, Copilot, Gemini, Perplexity, Grok, Claude, Alexa, DeepSeek, Mistral, and more. Models are selected per monitor.
* **Live search**: models that search the web while answering and attach sources to their answers. Only live-search models produce citations reliably.