How Crisp Drove 2x Higher CVR Through GEO Using Promptwatch
Antoine Goret is the CMO of Crisp, a customer messaging platform that lets businesses communicate with website visitors through live chat, email, and other channels from one shared inbox. Learn how they discovered AI traffic converts at 2x the rate of traditional channels and scaled their GEO strategy with Promptwatch.
Summary of Key Results
2x Higher Conversion Rate
AI traffic converts at double the rate of traditional channels
Monthly Visibility Tracking
Data-driven insights to optimize AI search presence
5-10 Articles Per Day
Scaled content strategy based on citation insights
Citation-Driven Strategy
Reddit and YouTube focus based on AI citation data
Discovering AI Traffic Potential
At the end of 2024, Crisp noticed something interesting about their traffic—referrals from AI models were increasing, and the conversion rates compared to their other channels were remarkable.
At the time we weren't really doing anything for AI Search. But we did notice the traffic we had from it and had a good understanding of the mechanics behind the AI models.
Antoine GoretCMO, Crisp
This was the moment Antoine knew there was serious growth potential in optimizing for AI Search.
The Solution
Why Promptwatch?
Antoine and the team evaluated several AI visibility tools before choosing Promptwatch.
We looked at a few other tools for AI Visibility, but Promptwatch had all the features we were looking for. They had a really great team behind the product and a competitive price.
Antoine GoretCMO, Crisp
Getting Started
In early 2025, Crisp set up Promptwatch and began tracking their AI visibility on a monthly basis. This marked the real kickstart of their GEO journey.
The Results
2x Conversion Rate Discovery
With reliable benchmarks in place, Antoine and the team immediately realized the traffic from AI models was converting at 2x the rate of their normal traffic.
We immediately thought: We need more of this traffic!
Antoine GoretCMO, Crisp
Understanding the Why
The team analyzed why traffic from AI models had such higher intent than traditional sources.
People trust the responses they get from AI models. They are now able to get fast & concise results for what they are looking for, which is not the case when you leverage Google search.
Antoine GoretCMO, Crisp
Scaling Winning Tactics
Citation-Driven Content Strategy
The team at Crisp spent time making sure they were tracking visibility on the right prompts. Once they saw the citations for the responses, they knew where to focus their efforts.
We started doing a lot on Reddit, even more than we were before, because we could see in the citations how often Reddit was being used. Then we began to focus more on YouTube to get product reviews.
Antoine GoretCMO, Crisp
Transformed Content Creation
The rest of the team was easily excited about the new growth channel and eager to continue testing new tactics.
This changed my entire vision on content creation. We are now publishing 5 to 10 articles a day and we can see when they are getting used in citations or crawled in the Promptwatch platform.
Antoine GoretCMO, Crisp
The Invisible Traffic Effect
Antoine also highlights an important insight about measuring the full impact of GEO.
I think a lot of companies underestimate the invisible traffic that GEO brings to their site, that gets attributed to just branded traffic.
Antoine GoretCMO, Crisp
Looking Ahead
For 2025, Antoine plans on staying ahead in AI Search by focusing on three key areas:
- More content on YouTube
- Growing out the Crisp Blog
- Finding the right places to post on Reddit
Bring High Quality Traffic to Your Website
Discover how AI traffic can drive higher conversion rates for your business. Track your visibility in ChatGPT, Claude, Perplexity, and other AI search engines.
