The Promptwatch story
Founded by Gijs de Groot and Klaas Foppen, we started Promptwatch when we noticed businesses had no way to track how AI models were talking about them. Traditional SEO tools don't work for AI search, so we built something that does.
Our platform tracks when and how AI models mention your brand, products, and competitors. You get real data on what these systems are saying about you, not guesswork.
We launched Promptwatch on April 1, 2025 with core GEO tracking capabilities. The response was immediate. We reached our first 100 customers in just one week. Since our launch, a massive amount of companies have joined the platform, and today over 3,000+ websites are using Promptwatch to monitor their AI search presence.
We've built the most comprehensive platform for AI visibility tracking, making us the #1 platform for AI search. Our system tracks real-world citations from AI search engines at scale. We're tracking over 104M+ citations from ChatGPT, Claude, Perplexity, and other AI search engines. Whether you're tracking brand mentions, product recommendations, or competitive positioning, we give you the data you need to understand and improve how AI sees your business.
On September 17, 2025, we secured a $1.4M seed round from Arches Capital. Read the full announcement → This investment allows us to move even faster, build more features, and continue helping businesses understand their AI search presence.
