The Promptwatch story
Founded by Gijs de Groot and Klaas Foppen in Amsterdam, we started Promptwatch after realizing that businesses had no way to understand how AI models were representing their brands. Traditional SEO tools weren't built for AI Search, and as more people began discovering products and services through AI models, companies were losing visibility into one of their fastest-growing acquisition channels.
So we built something different.
Promptwatch helps brands and agencies understand, optimize, and automate their visibility across AI platforms like ChatGPT, Claude, Perplexity. Rather than relying on estimates or API data, our platform is powered by 100M+ real AI Search data points collected every day, giving organizations an accurate view of how AI models describe their business, products, and competitors.
We launched Promptwatch on April 1, 2025 with AI Search monitoring capabilities. The response was immediate as we welcomed our first 100 customers within the first week. Today, Promptwatch is trusted by more than 1,840 organizations, including companies like Duolingo, Fireflies, and Monks, to monitor, optimize, and scale their AI Search visibility.
As AI Search has evolved, so have we. Promptwatch has grown from a monitoring platform into the industry's most complete end-to-end AI Search Optimization platform. Beyond tracking visibility, we identify the sources influencing AI recommendations, uncover content and technical gaps, generate AI-optimized content, recommend prioritized actions, and automate execution directly through CMS integrations including WordPress, Webflow, and Framer.
In May 2026, just one year after launch, we surpassed €2 million in Annual Recurring Revenue (ARR) while raising only €1.2 million in pre-seed funding, demonstrating rapid, capital-efficient growth.
On July 14, 2026, we announced a €6 million seed round led by seed + speed Ventures, with participation from Blum Ventures and follow-on investment from Arches Capital. The funding enables us to accelerate our vision for Agentic AI Search Optimization, expand internationally and continue building the platform that helps organizations not only understand their AI visibility, but continuously improve it through automation.
