How PimpMySaaS Proved the ROI of AI Search Visibility with Promptwatch

What challenges were you facing with visibility in AI platforms before using Promptwatch?

Before using Promptwatch, our biggest challenge was measurement. Clients wanted clear proof of the visibility we were creating in AI search, but there was no reliable way to track or quantify it. We started in February without any concrete data, and within weeks, clients were already asking for results we couldn't yet show.

How were you trying to measure or improve your clients' AI search visibility before?

We tried to do it manually, searching for our clients' threads or mentions within ChatGPT outputs to get a sense of visibility. It gave us some anecdotal data, but it was very time-consuming and inconsistent.

What were the consequences of these challenges?

Because we couldn't properly measure or showcase results, it sometimes made it difficult to prove our value to clients. In some cases, this even led to churn, as clients left because they couldn't clearly see the ROI of our work.

Which options did you explore, and why did you choose Promptwatch?

We tested 5 or 6 different tools, but Promptwatch was the one that stood out. It provided clear, reliable metrics for AI search visibility and made it easy to demonstrate progress to our clients. Also, we were very happy with the personal approach and help we received from the Promptwatch team. We're a small team building SaaS ourselves, and we loved the customer research calls and the speed of iteration if we had certain product requests.

How did you experience the trial process?

The trial went really well. We onboarded all our clients into Promptwatch and quickly started seeing valuable insights. The setup was smooth and fast. In the end, we tested it for a month to make sure it worked properly.

How easy or intuitive was it to start using the platform?

Very intuitive. The platform is simple to navigate, and it only takes a few minutes to set up new clients. For us, it was important to easily switch between clients and have a clean, visual overview we could share. The visibility score and charts made it easy to show progress.

What is your favorite feature of the platform?

Our favorite feature is the Visibility Score combined with the Citations View, which lets us see every Reddit or web mention contributing to a client's presence in AI results.

What impact does Promptwatch have on your and your clients' business?

Promptwatch gives us a clear and concrete view of how our clients perform across different LLMs, which helps us fine-tune our strategies and maximize their visibility. It also makes it easy to benchmark performance against competitors, so we can quickly see where our clients stand in the market and identify new opportunities. On top of that, the data helps us craft Reddit and YouTube content that's truly aligned with what AI systems surface, ensuring the content we produce is not just engaging for users but also visible in AI-driven search results.

For most of our clients, we've seen visibility scores increase by 10 to 30 points within just a few weeks of using Promptwatch. This improvement directly correlates with a stronger brand presence in AI search results.

We currently have 25 B2B SaaS clients in Promptwatch, with ARR ranging from €1M to €30M. One of our larger clients recently mentioned that they see a big increase in the number of signups from ChatGPT, which is a clear sign of the impact of our work.

What feedback do you get from your clients on the insights from Promptwatch?

Our clients love it. Whether they use Promptwatch directly or just see the reports and screenshots we share, they find the insights highly valuable. They often describe it as a "game-changer" for understanding their presence in AI-driven ecosystems.