ChatGPT Shopping, when it shows up and how to track it
How often shopping is activated
This chart shows the percentage of ChatGPT web search responses that include shopping features (product cards, shopping recommendations, price comparisons) across all prompt types. The rate varies significantly based on the intent behind the user's prompt.
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Important: This metric only includes ChatGPT responses where web search was triggered (responses with citations). Shopping features can only appear when ChatGPT searches the web.
Shopping Features by Intent Type Comparison
We classify prompts into different intent types and track shopping feature rates for each. Commercial and Transactional prompts naturally trigger shopping features most frequently, while Informational prompts show the lowest rates. This breakdown helps understand when and why ChatGPT decides to show shopping results.
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Understanding Intent Types
- Commercial: Product recommendations and comparisons ("best laptops 2025")
- Transactional: Prompts indicating purchase intent ("I want to buy an iPhone 15 pro")
- Branded: Prompts mentioning specific brands ("show me Nike running shoes")
- Informational: Prompts seeking knowledge ("explain how SSDs work")
Shopping activation in Commercial Prompts
Commercial intent prompts are searches where users research products, compare options, or look for buying recommendations ("best laptops 2025", "top running shoes"). These prompts have the highest shopping feature activation rates since they directly signal purchase consideration.
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Shopping activation in Transactional Prompts
Transactional intent prompts indicate users ready to purchase ("buy iPhone 15 pro", "where to order pizza"). Along with Commercial prompts, these show the highest shopping feature rates, as they represent immediate buying intent.
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Shopping activation in Branded Prompts
Branded prompts include specific brand names ("Nike running shoes", "Apple AirPods"). Shopping features appear at moderate rates for these prompts, typically when the brand context is product-related rather than informational.
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Shopping activation in Informational Prompts
Informational prompts focus on knowledge and learning ("how do SSDs work", "what is protein powder"). These show the lowest shopping feature rates, though products may still appear when relevant to explaining concepts.
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Track your visibility in ChatGPT Shopping
Track how ChatGPT displays your products and shopping recommendations. Get alerts when competitors appear in shopping results instead of your brand. Optimize your e-commerce presence in AI search with data-driven insights.
