Start tracking your first 50 prompts →Start tracking your first 50 prompts for free →

ChatGPT Shopping, when it shows up and how to track it

Discover how frequently ChatGPT triggers shopping features when performing web searches. This real-time data reveals critical trends in AI commerce and product recommendations—essential insights for e-commerce brands aiming to maximize their visibility in ChatGPT's shopping results.

How often shopping is activated

This chart shows the percentage of ChatGPT web search responses that include shopping features (product cards, shopping recommendations, price comparisons) across all prompt types. The rate varies significantly based on the intent behind the user's prompt.

Important: This metric only includes ChatGPT responses where web search was triggered (responses with citations). Shopping features can only appear when ChatGPT searches the web.

How we collect this data

We collect millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms — over 4 billion data points and growing. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and recommend brands.

Real UI monitoring

Data straight from the interfaces of ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and more.

4B+ data points

Over 4 billion analyzed citations, prompts, and responses — one of the largest AI search datasets available.

Continuously updated

Refreshed constantly so the trends you see reflect the latest behavior of AI search engines.

Aggregated & public

Published freely for the GEO community, based on aggregated, non-identifiable trends.

Want to start tracking your own AI search data? Get started with Promptwatch

Track your visibility in ChatGPT Shopping

Track how ChatGPT displays your products and shopping recommendations. Get alerts when competitors appear in shopping results instead of your brand. Optimize your e-commerce presence in AI search with data-driven insights.