SEO Glossary

Entity SEO

SEO approach focusing on optimizing for specific entities (people, places, things, concepts) rather than just keywords.

Updated May 1, 2025
SEO

Definition

Entity SEO focuses on optimizing for specific entities (people, places, things, concepts) rather than just keywords. Search engines and AI systems understand content better when it's organized around clear entities and their relationships.

This approach aligns with how modern search engines and AI systems process information, focusing on the meaning and context of content rather than simple keyword matching.

Examples of Entity SEO

  • 1

    Optimizing content around specific brand entities

  • 2

    Creating clear author entities for E-A-T

  • 3

    Structuring content around topic entities and relationships

Frequently Asked Questions about Entity SEO

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