Internal Linking

Internal Linking refers to the practice of creating hyperlinks between pages within the same website or domain, forming a web of connections that helps users navigate content and enables search engines to understand site structure and page relationships. Strategic internal linking distributes page authority throughout a website, helps establish topical relevance and expertise, guides users through logical content paths, and enables search engines to discover and crawl content more effectively.

Internal links pass link equity (also called link juice) from one page to another, helping to boost the authority and ranking potential of important pages. The anchor text used in internal links provides context about the linked page's content, helping both users and search engines understand what to expect.

For AI-powered search and GEO optimization, internal linking is crucial because it helps AI systems understand content relationships, topic expertise, and site authority when evaluating sources for citation. Well-structured internal linking can improve the likelihood that related content is discovered and referenced together by AI models.

Effective internal linking strategies include using descriptive, keyword-rich anchor text, linking to relevant, high-quality pages, creating topic clusters with strategic link patterns, maintaining reasonable link density without over-optimization, regularly auditing and updating internal links, and ensuring all important pages are reachable through internal navigation. The structure should be logical and hierarchical, with more important pages receiving more internal links.