Video SEO

Video SEO encompasses the strategies and techniques used to optimize video content for search engine discovery, ranking, and user engagement across platforms including Google, YouTube, and other video-hosting sites. Video SEO involves optimizing video titles, descriptions, and tags with relevant keywords, creating engaging thumbnails and previews, implementing video structured data markup, optimizing hosting and technical performance, and building engagement through comments, shares, and view duration.

Videos often rank prominently in search results and can appear in multiple SERP features including video carousels, featured snippets, and universal search results. For AI-powered search and GEO optimization, video SEO is increasingly important because AI systems are becoming more sophisticated at understanding and citing video content.

AI models may reference video content when responding to user queries, particularly for how-to questions, product demonstrations, and educational content. Video content also tends to generate high engagement and dwell time, positive signals that both search engines and AI systems consider when evaluating content quality.

Effective video SEO strategies include keyword research for video topics and optimization, creating comprehensive video descriptions and transcripts, implementing video schema markup for rich results, optimizing video hosting for performance and accessibility, building engagement through compelling content and clear calls-to-action, and cross-promoting videos across multiple platforms and channels for maximum reach and authority building.