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AI Search

Cloudflare AI Search is a managed service that lets you connect your data and easily build AI-powered search.
CloudflareCloudflare-AI-Search
AI SearchAI Crawler

What is AI Search?

Cloudflare AI Search is a managed search service that can use a website as one of its data sources. When a customer connects a domain in the customer's Cloudflare account, the website crawler identifies itself as Cloudflare-AI-Search. The crawl belongs to that customer's AI Search instance rather than a general Cloudflare web index.

According to the Cloudflare AI Search documentation, the service fetches each selected page, converts it to Markdown, splits the content into chunks, and adds those chunks to an index. An application can retrieve matching chunks or use them as context for generated answers. Public endpoints are optional and remain under the customer's control.

Page discovery depends on the configured parse type. Sitemap mode reads XML sitemaps declared in robots.txt or supplied directly by the customer. Discover mode can begin at a source URL and follow links, with settings for depth, page count, cache age, subdomains, and external links. Cloudflare periodically syncs website sources to pick up changed or deleted pages.

The internal and external identities describe where a request lands. On domains in the customer's Cloudflare account the token is Cloudflare-AI-Search. If discovery reaches a domain outside that account, Cloudflare uses Cloudflare-AI-Search-External instead. Site owners should not combine the two in logs or assume that one robots group controls both.

Being indexed can make a page retrievable in the customer's search or chat workflow. It does not guarantee that the page is returned for a query, quoted in an answer, or exposed to the public. Cloudflare documents this crawler for customer search indexing and does not state that it gathers foundation-model training data.

Cloudflare AI Search respects robots.txt. The service reports specific errors when a crawl or path is blocked, and it can also reject content based on Cloudflare Content Signals. The recorded full user agent is Cloudflare-AI-Search (https://developers.cloudflare.com/ai-search; [email protected]), which gives site operators a stable token and contact address.

Requests are signed through Web Bot Auth, with public keys at https://search.ai.cloudflare.com/.well-known/http-message-signatures-directory. Signature verification provides stronger origin evidence than the user-agent string and can support a narrow firewall exception. It proves Cloudflare sent the request, not that the requested page will appear in any particular answer.

Relevant for AI searchAI search

Is AI Search relevant for AI search?

Yes. AI Search feeds AI search, so the pages it can reach shape what those AI products say about you.

AI Search crawls and indexes pages so the AI search or assistant behind it can retrieve them at answer time. A page it has never fetched cannot be quoted, summarized, or linked in that product's answers, so most sites keep it allowed to stay citable. Blocking it removes your pages from that AI surface and hands those citations to competitors.

How to handle AI Search

If your organization configured Cloudflare AI Search for the site, allow the crawler on pages meant for that index and keep the sitemap current. If the token appears unexpectedly on a domain in your account, review AI Search instances and crawl settings before adding a broad exception.

To prevent this identity from indexing the site, use:

User-agent: Cloudflare-AI-Search
Disallow: /

Cloudflare documents that disallowed pages are not indexed. For an intended crawl that is stopped by WAF or bot rules, Cloudflare's bot directory lists Bot Detection ID 122933950 for a targeted exception. Verify Web Bot Auth with https://search.ai.cloudflare.com/.well-known/http-message-signatures-directory before skipping security controls for the request.

Examples

  • A support team connects its documentation site to AI Search and allows the crawler only on versioned guides listed in a dedicated sitemap.
  • A Cloudflare administrator sees `blocked_by_robots_txt_path` for a public FAQ, corrects the path rule, and starts a new source sync.
  • A security engineer validates the Web Bot Auth signature before creating a WAF exception for the documented AI Search Bot Detection ID.

Frequently asked questions about AI Search

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Cloudflare converts the page to Markdown, divides it into chunks, and stores those chunks in the customer's AI Search index for later retrieval.

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