PromptwatchVS
Semrush
One platform. Every answer. No add-ons.
Semrush splits AI visibility across toolkits, add-ons, per-seat pricing, and Enterprise gates. Promptwatch is one platform where AI answers, crawler logs, visitors, conversions, and publishing live together on every paid plan.
1,840+ brands and agencies use Promptwatch to grow in AI search
Promptwatch turns AI Search evidence into measurable growth.
Promptwatch is the purpose-built AI Search operating system, with real interfaces for analysis and execution. Connect prompt demand and fan-outs to crawler, referral, and conversion evidence, then move from insight to action and publishing.
- One workspace from the first AI mention to published content
- Native visitor and conversion tracking on every paid plan
- Assignable Action Items with owners and statuses
- Content Agents that publish straight to Webflow and Framer
Content Agents
Plan, draft, and publish content from monitored prompt demand, query fan-outs, and verified gaps across your site.
Agent Chat
Investigate responses, citations, crawler activity, referrals, and conversions with an AI Search analyst that answers questions and renders charts from live data.
Action Items
Turn evidence into prioritized work with owners and status, then move approved opportunities directly into content production.
Content Gap Analysis
Map every tracked prompt and fan-out across your entire site to see where existing pages meet demand and where new content is needed.
Platform Overview
Where each platform turns AI visibility data into work
Prompt Intelligence & Coverage
Prompt discovery, daily tracking, demand signals, engines, and localization
Evidence, Attribution & Technical
Connect answers to citations, real crawls, visits, conversions, and revenue
Content & Optimization Workflows
Move from technical findings and content gaps to drafts, page updates, and publishing
Integrations, Reporting & Channels
Export data, connect agents, report to clients, and cover offsite or commerce surfaces
Plans & Limits
The self-serve prices, prompt caps, domain slots, add-ons, and seat charges
Promptwatchget started
Make AI Search your next revenue channel
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.
platform
Everything you need to win in AI search
Track, analyze, and optimize your brand's presence across ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Prompt Tracking
Track real user prompts and see when AI mentions your brand in its responses.
What is the best CRM for a startup? I need something easy to use and with a good free tier.
The best CRM for a startup is HubSpot or Salesforce.
Citations Analysis
Understand which citations drive visibility and discover what content gets recommended.
Agent Analytics
See in real time when AI crawlers from ChatGPT, Gemini, and others read your pages.
Content Agent
AI agents that create content based on real citation data — content that gets cited.
AI Visibility
Monitor your visibility score, sentiment, and share of voice across all AI platforms.
Visibility Score
Real-time Tracking
Track your website's real-time mentions and visibility in AI search engines.
insights at scale
Our data tells the story with
26,520,890,000 citations, clicks, and prompts
As one of the first AI SEO/GEO platforms collecting real prompt data and crawler logs, our insights are featured in leading newspapers and research firms worldwide.
Testimonials
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Advise
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
agent analytics
See every real AI crawl across your site
See which AI agents reached each URL, when they visited, and what response they received. Semrush checks crawler permissions on every plan, but real log ingestion is reserved for Enterprise AIO.
Real-time Tracking
See which pages are being read, cited, and recommended in AI.
Citation Analytics
Track AI citations and measure brand visibility across platforms.
Error Tracking
Track errors and monitor your AI search performance.
Optimization Insights
Get recommendations to boost indexing and content visibility.
real data
Compare answers across more AI engines
Promptwatch runs tracked prompts across supported ChatGPT, Claude, Gemini, Perplexity, Google, Copilot, Grok, DeepSeek, and other interfaces. Semrush self-serve spans five surfaces overall, with different coverage in each report.
offsite citations
Connect cited sources to business outcomes
Semrush has excellent citation and source reports. Promptwatch adds dedicated Reddit and YouTube opportunities, then connects sources with answer history, crawler access, visitor behavior, and conversion outcomes in the same project.
Reddit Tracking
See when Reddit posts are impacting your search visibility and brand mentions.
YouTube Analysis
Track video content citations and monitor your brand's presence across YouTube.
Citation Analysis
Identify content types like how-to guides, listicles, and articles driving citations.
Track offsite brand mentions
Track and filter citations to see where your brand is mentioned across external sources.
Testimonials
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Advise
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
AI search platform
Keep measurement and execution connected
Semrush is strongest when AI visibility needs to sit beside its mature SEO, backlink, PPC, and market datasets. Promptwatch keeps AI answers, real crawler and visitor behavior, conversions, tasks, and content execution in one focused workflow.
Every location in any language
Track any AI search engine
Connect to your website
Prompt with personas
Branded knowledge base
Monitor your AI visibility in real-time with agent analytics
get started
Make AI Search your next revenue channel
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.
Frequently Asked Questions
Current answers on Semrush AI Visibility Toolkit, Semrush One, Enterprise AIO, pricing, limits, engines, integrations, and content workflows.
Want a demo of Promptwatch? Book a demo
Semrush has a major advantage in established SEO data and market research: Semrush One combines keyword, backlink, rank-tracking, site-audit, and AI visibility workflows, while Prompt Research searches an index of more than 317 million prompts. Promptwatch is the focused AI search platform. It connects answer monitoring to real crawler logs, first-party AI referral and conversion analytics, assignable action items, a native visibility analyst, whole-site content gaps, and Content Agents in one product.
Semrush is a strong choice for teams already using its SEO Toolkit or those that need mature keyword, backlink, technical SEO, PPC, and market intelligence alongside AI visibility. Semrush One is the practical self-serve bundle for combined SEO and AI reporting. Enterprise AIO is better suited to global organizations that need unlimited prompt tracking, nine AI surfaces, content audits, crawler-log ingestion, fan-out analysis, forecasting, custom APIs, and enterprise governance.
As of August 2026, AI Visibility Base is $99 per month per domain when billed annually. It includes 25 tracked prompts, one Brand Performance domain-location slot, 300 daily AI Analysis queries, 1,000 daily Prompt Research queries, AI checks for 100 pages, and 10 CSV exports per day. Another 50 prompts costs $60 per month and another domain or location costs $99. Semrush One costs $199, $299, or $549 monthly for 50, 100, or 200 prompts. Each additional user needs a $99 AI license plus the plan's base seat fee. The standalone toolkit has no free trial; Semrush One offers a seven-day trial.
Coverage depends on the report. Semrush's 317M+ indexed-prompt reports span 117 regional databases and cover ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. Weekly Brand Performance covers ChatGPT, Perplexity, Gemini, and Google AI Mode. The current daily Prompt Tracking manual names ChatGPT Search, Google AI Mode, and Gemini, although some overview documentation still references AI Overviews. Enterprise AIO expands to nine surfaces: ChatGPT, AI Overviews, AI Mode, Perplexity, Microsoft Copilot, Grok, Gemini, Claude, and DeepSeek. Semrush volume and difficulty are topic-level estimates, not individual-prompt values.
Partly, with different products. Site Audit checks whether eight AI bots are blocked, but that is a simulated technical audit rather than real server-log analytics. Real Agent Analytics is in custom-priced Enterprise AIO and ingests up to 10GB of logs per day with three months of detailed retention. My Reports can filter connected GA4 sessions, Key Events, transactions, and revenue by AI Referral. The separate $289 Traffic & Market Toolkit estimates competitor AI traffic. Promptwatch collects crawler, visitor, and conversion data natively in the same AI search project.
Yes, but self-serve content production is a separate $60-per-month Content Toolkit when billed annually. Its current pricing page includes up to 10,000 standard articles per month, five SEO-boosted articles, draft optimization for SEO and AI citations, and publishing to as many as 100 WordPress sites. Prompt Research can hand a prompt to that toolkit in one click. Enterprise AIO adds a page-to-prompt Content Audit, live content scoring, and an AI writing assistant. Promptwatch instead ties scheduled Content Agents directly to its tracked prompts and whole-site gaps, with native Webflow and Framer publishing.
Semrush self-serve is strong at competitor gaps: it finds topics, prompts, and cited sources where rivals appear and your brand does not, then provides strategic and source-level recommendations. It does not map the entire site to tracked prompts or expose fan-out queries at that tier. Those capabilities exist in Enterprise AIO, which scans thousands of high-performing pages and added query fan-out analysis in January 2026. Promptwatch includes whole-site prompt-to-page gaps, fan-outs, and an assignable action board without requiring a custom enterprise deployment.
AI Visibility users can export up to 1,000 CSV rows per export and run 10 exports per day; Prompt Tracking also supports spreadsheets, PDFs, and scheduled email delivery. A $20-per-month Pro Report adds white-labeling, branding, a custom domain, link sharing, and an embeddable dashboard. Semrush MCP reads its public SEO, Trends, and read-only Projects APIs on eligible plans. Those APIs include AI SERP, traffic, and Position Tracking data, but Semrush does not document public access to the complete self-serve Prompt Research and Brand Performance datasets. Enterprise AIO offers a custom API.
Use both when Semrush remains your system for keyword research, backlinks, organic rankings, PPC, or market intelligence, while Promptwatch runs the operational AI search program across more model interfaces, crawler behavior, first-party visitors, conversions, actions, and content execution. A team already buying Enterprise AIO should compare overlap carefully because its content audit, fan-out, crawler logs, shopping analysis, and custom integrations cover more of that workflow than the $99 self-serve toolkit.
Want a demo of Promptwatch? Book a demo
Be the brand AI recommends
Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.
