Your Brand Visibility Score is the first insight you see when you start using Promptwatch. It shows how often, and how well, your brand appears in AI-generated answers across ChatGPT, Perplexity, Claude, and Gemini. It’s your benchmark for how visible your brand is within the new world of AI search.
What It Is
Brand Visibility measures your share of presence within generative search results. Instead of focusing on keyword rankings, it quantifies how frequently your brand is mentioned, cited, or recommended by AI models compared to competitors in your market. A strong score means your brand is not just discoverable, but trusted as a reliable source within AI cited content.
How It’s Tracked
Promptwatch continuously tests thousands of prompts across major AI engines, analyzing every mention, citation, and comparison. It evaluates visibility across multiple dimensions, frequency of appearance, sentiment of mention, and competitive share of voice. If your competitors are being cited for prompts where your brand is absent, that gap directly impacts your score.
How to Interpret It
Your score is a live reflection of your position in AI search.
- High visibility means your content is well-crawled, often cited, and correctly represented by AI models.
- Medium visibility suggests partial recognition — AI engines see your content but may favor competitors in similar queries.
- Low visibility indicates your brand is underrepresented or missing from relevant AI responses altogether.
Teams use this score to benchmark against competitors, monitor progress after publishing new content, and identify areas where AI models favor other brands.
How to Improve It
Improvement starts by identifying where AI engines mention your competitors but not you. Use Monitors to reveal missing prompts, then generate or update targeted content to fill those gaps. Review Crawler Logs to ensure your most important pages are being accessed by GPTBot, PerplexityBot, and ClaudeBot. Upload your sitemap to confirm that AI systems understand your structure, and use Content Generation to publish optimized, authoritative material around high-value prompts.
Tip: Track your score weekly and compare trends with your main competitors. The fastest-growing brands in GEO treat visibility like a market share metric — measuring, improving, and protecting it as a core part of their digital strategy.
