Visitor Analytics in Promptwatch
Visitor Analytics gives you insight into how real users from AI Search engines arrive on your website and interact with your content. It’s an essential part of your AI Search Optimization journey, helping you measure the impact of your visibility in ChatGPT, Perplexity, Claude, and other AI-driven platforms.
Why Visitor Analytics Matters
AI-driven traffic behaves differently than traditional search traffic. With Visitor Analytics, you can:
- Track the number of visitors your site receives from AI search engines.
- See where your visitors are coming from (top locations, sources, and models).
- Identify top pages that AI-driven visitors are landing on.
- Understand visitor devices and browsers to optimize the user experience.
This data helps you understand which AI models are already driving traffic, and which ones require further optimization to capture visibility.
How It Works
- Install the Visitor Analytics Script
- Add a lightweight script to your website via Google Tag Manager or directly in the header.
- Once installed, Promptwatch starts capturing AI search-driven traffic data instantly.
- Data Collection
- Every visit from an AI-generated recommendation or citation is tracked.
- Sessions are enriched with metadata such as referrer, location, device, and browser.
- Visualization
- Inside the Analytics tab, you’ll see:
- Top Locations: Where your AI-driven visitors are located.
- Top Pages: Which pages visitors are landing on most often.
- Top Sources: The AI models and platforms referring traffic.
- Devices & Browsers: Breakdown of how visitors access your site.
- Inside the Analytics tab, you’ll see:
Example Insights
- Learn that ChatGPT referrals bring the highest number of visitors to your pricing page.
- See that Perplexity users mostly come from mobile devices, influencing your design priorities.
- Identify gaps where an AI model is citing your competitors, but not yet sending traffic to you.
Next Steps
- Use Visitor Analytics to validate which AI models already drive value for your site.
- Optimize underperforming pages that receive citations but don’t convert into traffic.
- Track changes after publishing new content or making SEO/GEO adjustments.
⚡ Tip: When combined with Crawler Logs, Visitor Analytics shows you the full journey—from how AI crawlers discover your site to how AI-driven visitors engage with it.
