Quick summary

This article reviews the 8 best LLM rank trackers to monitor brand visibility in AI search. From Promptwatch and Profound to agency favorites such as Knowatoa and Nightwatch, these tools help brands and marketers track mentions, analyze citations, and boost visibility across ChatGPT, Gemini, Claude, and Perplexity.

Struggling to track your brand’s visibility in LLMs?

Traditional rank trackers show how your brand performs on Google. But what happens when users skip search engines and ask AI assistants like ChatGPT, Gemini or Claude for answers?

If you’re not tracking visibility across these platforms, you’re missing a fast-growing share of real user attention. That’s where LLM rank trackers come in. These tools monitor how large language models reference your brand.

In this Promptwatch article, we’ll cover eight top LLM rank trackers to help you measure, benchmark and improve your performance in AI search.

But first…

Why listen to us?

More than 1,500 brands, including Opascope and Goochem Media, rely on Promptwatch to track real-time mentions across top LLMs. With multilingual monitoring and instant insights, we help teams improve their AI visibility. This direct experience enables us to recommend the most effective LLM tools for tracking and boosting brand presence in AI search.

What are LLM rank trackers?

LLM rank trackers are tools designed to measure when and where your brand, product, or content appears in answers generated by large language models (LLMs) such as ChatGPT, AI Overviews, Claude, Gemini, or Perplexity.

Think of them as the AI-era equivalent of SEO rank trackers. While traditional tools show where your pages rank on Google, LLM rank trackers reveal how often and in what context your brand appears in AI conversations and answers.

Why are LLM rank trackers important?

• AI search is the new discovery channel: Millions of users now rely on ChatGPT, Claude, Gemini, and Perplexity for product research, recommendations, and insights.
• They reveal your true AI presence: LLM rank trackers uncover when, where, and how your brand appears within AI-generated answers. They show if your content is being cited, if competitors are mentioned more often, and which topics drive visibility.
• They expose visibility and answer gaps: When AI tools skip your brand in relevant answers, it signals missed opportunities. Trackers identify those gaps so you can create or optimize content that AI systems are more likely to reference.
• They power data-driven AI SEO strategies: LLM rank trackers enable marketers to make informed decisions based on real visibility data, not guesswork. With tools like Promptwatch, you can track brand mentions, analyze model behavior, and uncover opportunities.
• They future-proof your visibility: As AI search accelerates, brands that understand and act on LLM visibility data will lead the next wave of discovery

Top 8 LLM rank trackers to monitor and boost your brand’s visibility in AI search

Below is a summary of the tools covered in this review:

1. Promptwatch: Best for comprehensive, real-time AI visibility tracking
2. Semrush AI Visibility Toolkit: suitable for SEO teams already using Semrush
3. Surfer SEO AI Tracker: Ideal for content marketers wanting AI visibility
4. Otterly.ai: Budget-friendly option for startups
5. SE Ranking AI Visibility Tracker: Perfect for teams combining traditional SEO and AI search
6. Nightwatch: for agencies needing scalable, white-label AI + SEO reporting
7. Knowatoa: for agencies focused on narrative analysis and brand perception
8. Pro­found: enterprise-grade solution for deep AI visibility analytics

1. Promptwatch

Promptwatch is a rank tracking platform for brands, agencies, and enterprises that want to dominate AI-driven search. We help teams track brand mentions across LLMs like: ChatGPT, Claude, Gemini, and Perplexity, offering clear visibility into how AI systems perceive, cite, and rank their content.

Think of this as an AI Search Console that tracks visibility trends, analyzes content gaps, and attributes AI-driven traffic back to real user activity.

Key features

• Real-time AI mention tracking: See exactly when and where your brand is mentioned across major AI platforms, with visibility scores and perception metrics updated live.
• AI traffic attribution: Identify which AI models drive visits and conversions, and trace engagement back to specific content.
• Answer gap insights: Detect prompts or queries where your brand should appear but doesn’t, and get tailored guidance on improving visibility in those areas.
• Competitor & industry benchmarking: Evaluate your performance against industry leaders to identify visibility advantages or content weaknesses worth improving.
• Model analytics & localization: Track performance across different AI models and languages to support international AI visibility strategies.
• Content optimization recommendations: Get proactive, data-backed suggestions on how to strengthen your AI-focused content.
• Multi-model prompt testing: Test and compare how different prompt variations perform across AI platforms to uncover what drives stronger brand mentions.

Pricing

• Essential: $89/month – 50 prompts, 800 responses, weekly refresh.
• Professional: $199/month – 150 prompts, 18,000 responses, daily refresh.
• Business: $499/month – 350 prompts, 42,000 responses, daily refresh.
• Enterprise: Custom plan tailored for large-scale monitoring and reporting.

Pros

• Built specifically for AI search visibility and monitoring
• Offers real-time insights with multilingual tracking
• Trusted by major global agencies and brands
• Combines traffic attribution, benchmarking, and content recommendations
• Integrates with API and Looker Studio for reporting

Cons

• Need to be familiarity with AI visibility metrics to use effectively

2. Semrush AI Visibility Toolkit

Semrush’s AI visibility toolkit is an integrated LLM visibility tracker within its SEO suite, designed to show how AI systems mention and represent your brand. It helps teams understand AI’s perception of their brand narrative, citations, and trust signals across generative models. This tool is ideal for marketers and agencies who already use Semrush and want AI-level visibility insights built into their existing SEO workflows.

Key features

• AI visibility index & brand voice analysis: See how often AI mentions your brand and detect shifts in tone or context.
• Citation tracking across models: Monitor which AI platforms (ChatGPT, Gemini, etc.) reference your domains or content.
• Trust & sentiment scoring: Gauge whether AI mentions portray your brand positively, neutrally, or negatively.
• Benchmark vs. competitors: Compare your AI visibility, mentions, and narrative strength against rival brands.
• Integrated with Semrush reports: Use insights directly within your dashboard and combine with keyword, traffic, and content analytics.

Pricing

• Semrush’s AI Visibility Toolkit is priced at $99 per month and includes: 300 daily queries, 25 prompts and AI search checks in site audit for up to 100 pages.

Pros

• Seamless integration with SEMrush ecosystem
• Combines AI visibility with existing SEO & content metrics
• Semrush is a trusted brand with rich analytics infrastructure
• Simplifies reporting by merging AI visibility data with Google Analytics

Cons

• The tool may be less effective for niche brands with sparse data
• Add-on pricing per domain makes it less cost-efficient for multi-brand use cases

3. Surfer SEO AI Tracker

Surfer SEO is a content optimization and AI visibility platform that helps brands understand how they appear in AI-generated answers. Its AI tracking module shows when and how LLM’s like ChatGPT and Google’s AI Overviews reference your content. By combining SEO and AI search insights, Surfer SEO helps teams track brand visibility and refine their content strategy for better performance across both traditional and AI-driven search.

Key features

• Prompt-level monitoring: Track how often your brand appears in answers to specific queries asked of AI models like ChatGPT, Gemini, and Perplexity.
• Model-wide source analysis: See which AI platforms reference your content, and which don’t, to prioritize content updates for maximum impact.
• Visibility trend tracking: Receive weekly updates showing whether your brand’s mentions are increasing or falling, with data you can report.
• Integration with content optimization: Tie your AI visibility data back into Surfer’s content editor and topical map workflows for seamless action.
• Compare source coverage: See which websites or domains AI cites most and how often they reference your content.

Pricing

• AI Tracker Add-On: Starts at $95/month for 25 prompts.
• Scale Plan – $219/month: Includes 5 AI Tracker prompts plus full access to Surfer’s SEO suite

Pros

• Integrates seamlessly with Surfer’s content tools
• Averaging prompt results reduces noise and anomalies
• Clear, prompt-based insights into brand AI visibility
• Generates weekly trend reports for quick stakeholder updates

Cons

• Minimal strategic recommendations compared to dedicated LLM rank tracking tools
• Add-on cost adds extra cost on top of Surfer subscription

4. Otterly.ai

Otterly.AI is a specialized LLM search monitoring platform that helps brands track their visibility across major AI systems like ChatGPT, Google AI Overviews, and Perplexity. It automates the tracking of brand mentions and website citations within AI-generated answers, providing key metrics to help businesses understand and improve their presence in generative search results.

Key features

• Generative Engine Optimization (GEO) audit: Run audits that compare you to competitors and highlight gaps in LLM answer coverage.
• Keyword to prompt conversion & insights: Convert your SEO keywords into AI-style prompts and find which ones are triggering AI visibility.
• Search prompt monitoring across AI platforms: Automatically run prompts daily across ChatGPT, Google AI Overviews, and Perplexity to detect how your brand appears.
• Link citation analysis: See which URLs are cited by AI tools, how often, and by which platforms.
• Brand visibility index & analytics: Track your brand’s visibility over time across AI models with trend metrics.

Pricing

• Lite: $29/month – 15 search prompts, daily tracking, 1,000 GEO URL audits/month
• Standard: $189/month – 100 search prompts, daily tracking, 5,000 GEO URL audits/month
• Premium: $489/month – 400 search prompts, daily tracking, 10,000 GEO URL audits/month

Pros

• Gives clear insights across all major LLM search engines
• Integrates with Semrush for cross-platform visibility analysis
• Strong customer support and onboarding guidance
• Provides real brand sentiment insights alongside citation data

Cons

• Sentiment analysis can be occasionally over- or under-sensitive
• Full reporting and exports are limited to higher-tier plans

5. SE Ranking AI Visibility Tracker

SE Ranking is an all-in-one SEO platform known for helping brands track rankings, audit websites, and monitor competitors. It has now expanded its capabilities to include LLM search tracking, allowing teams to understand how their content appears in AI-generated answers across platforms. This makes it ideal for teams seeking a balance between traditional rank tracking with modern AI visibility insights.

Key features

• Multi-platform AI monitoring: Track your brand’s visibility across ChatGPT, Google AI Overviews, Gemini, and AI Mode.
• Brand mention & citation tracking: Detect when your brand or domain appears in AI-generated answers, including both cited links and unlinked mentions.
• Competitor benchmarking: Compare your AI visibility with top competitors appearing in the same prompts and uncover opportunities to close content gaps.
• Daily tracking with historical insights: Get fresh visibility data every day and analyze long-term trends to measure growth or drops in AI search presence.
• Integrated SEO workflow: Manage AI visibility, keyword rankings, audits, and reports together inside SE Ranking’s unified SEO platform.

Pricing

• AI/LLM tracking features are Include starting from the Standard Pro plan ($119/month) and higher
• Essential plan users ($65/month) can access them through the AI Search Add-on, which starts at $89/month.

Pros

• Integrates AI visibility tracking with a full SEO suite in one platform
• Offers side-by-side comparison of traditional SERP rankings and AI-generated answers
• Provides daily AI visibility updates with long-term trend insights
• Has robust competitor benchmarking across multiple AI platforms

Cons

• Great for monitoring known queries but offers less ways to monitor new ones
• It does not currently support sentiment analysis

6. Nightwatch

Nightwatch is an established SEO platform that now extends into AI/LLM rank tracking. It lets brands see how often and in what way their content shows up inside ChatGPT, Claude, and similar generative systems. By integrating traditional ranking data with LLM insights, Nightwatch gives you a unified view: you’ll see AI references alongside organic rankings, all in one place.

Key features

• Model-by-model analytics: Break down how your brand appears across individual LLMs (e.g., GPT-4, Claude) and track performance shifts.
• Citation & topic mapping: See which topics drive your brand’s mentions and detect areas where AI skips you.
• Trend & distribution reporting: Track visibility trends over time and see how your LLM “rank distribution” is shifting.
• Automated alerts & reports: Receive notifications when your brand is cited or loses visibility in AI responses, with white-label reporting for agencies.
• Global & local coverage: Track keywords, prompts, and visibility across 190,000+ locations and 170+ languages on desktop, mobile, and maps included.

Pricing

• Entry pricing starts at $39/month for baseline features with scalable plans for higher keyword volumes.

Pros

• Offers prompt-level metrics and model-specific breakdowns
• Combines traditional SEO and LLM tracking in one intuitive dashboard
• Provides excellent scalability for large datasets and multi-location tracking
• White-label reporting makes it ideal for agencies managing multiple clients

Cons

• LLM coverage is limited to ChatGPT and Claude
• Requires manual setup for prompt tracking instead of automated discovery

7. Knowatoa

Knowatoa is an LLM rank tracker built for agencies that want to understand how AI models mention and represent them. It focuses on tracking brand visibility across platforms like ChatGPT, Claude, Perplexity, and Gemini, giving teams clarity on how often and in what context they appear in AI-generated answers.

Key features

• Question-level tracking: Track how your brand or content performs for specific AI-style questions (not just keywords).
• Multi-model & overview support: Monitor citations and presence across AI services like ChatGPT, AI Overviews, Claude, and others.
• API access & data export: Pull data into your dashboards or export CSVs for reporting and deeper analysis.
• Sentiment & brand narrative monitoring: Tracks how AI tools describe your brand as positive, neutral, or negative, and notifies you when narratives shift.
• Citation & source tracking: Identifies which websites and references AI models cite most when they mention your brand or category.

Pricing

• Starter: $59/month, 30 questions, 2,790 answers processed per month.
• Growth: $199/month, 100 questions, broader AI model coverage including Claude, Gemini, Meta, and Perplexity.
• Enterprise: Custom from $499/month, unlimited sites, custom refresh frequency, dedicated support.

Pros

• Clear, question-level visibility rather than broad domain metrics
• Includes competitor gap and source opportunity analysis
• Exports and API access help integrate visibility into your workflows
• Provides sentiment and narrative tracking to understand AI perception shifts

Cons

• Limited automation for discovering new prompts or questions
• Dashboards focus more on insights than visualization flexibility

8. Pro­found

Profound is an enterprise-grade platform designed to help large brands track and optimize their visibility across AI-powered search engines and answer engines like ChatGPT, Google AI Overviews, and Perplexity. It goes beyond simple monitoring by analyzing brand mentions, citations, and sentiment, providing actionable insights.

Key features

• Answer engine insights: Measures how often your brand appears in AI-generated answers and calculates visibility scores.
• Prompt volumes & trend explorer: Tracks what users actually ask AI systems and shows which queries your brand should target.
• LLM crawler behavior analytics: Reveals how AI bots access your site, which pages they use, and if anything blocks visibility.
• Shopping and product visibility tracking: Monitors how your products appear in AI shopping results and what prompts trigger them.
• Citation source analysis: Identifies which domains and pages drive AI references about your brand, helping you optimize those links.

Pricing

• Starter: $99/month—tracks ChatGPT, 50 prompts.
• Growth: $399/month—tracks 3 answer engines, more prompts, and more.
• Enterprise: Custom—includes full engine coverage, API, and dedicated support.

Pros

• Clear prompt-level insights for brand visibility
• Strong competitor benchmarking and reporting
• Combines visibility analytics with actionable workflow automation
• Unique AI crawler analytics reveal how models access and interpret your content

Cons

• Limited accessibility; requires application and enterprise onboarding
• Shopping visibility and some modules are still platform-specific

Track and improve your LLM visibility with Promptwatch

AI-driven search is reshaping discovery, and LLM visibility is now as critical as SEO rankings once were. Knowing how often and where AI models mention your brand defines modern digital visibility.

Promptwatch makes this simple. It tracks mentions, citations, and prompts across ChatGPT, Gemini, Claude, and Perplexity, giving you real-time insights, competitor benchmarks, and clear steps to boost AI visibility.

Take control of your brand’s presence in AI search. Start your free Promptwatch trial today!