Through this partnership, Promptwatch integrates directly with Cloudflare to give marketers a clearer and more complete view of how AI systems access their content, without relying solely on client-side JavaScript or incomplete server logs.
See which AI bots are crawling your content
Why it matters
As AI models increasingly influence how content is discovered and cited, marketers need reliable reporting on:
- When and where AI crawlers such as GPTBot, Googlebot, and PerplexityBot access their websites
- When human visitors arrive via links or citations in AI-generated responses
Traditional analytics tools often miss this activity. Many AI crawlers do not execute JavaScript, and some requests are blocked or filtered before ever reaching a website’s origin server.
Because Cloudflare sits in front of a significant portion of modern websites, this partnership provides a stronger foundation for tracking these signals accurately and consistently.
How it works
Promptwatch integrates directly with Cloudflare, allowing AI crawler and AI-referred traffic to be identified at the network level before requests reach your website.
Rather than relying only on client-side scripts, the Cloudflare integration enables Promptwatch to surface:
- When and where AI crawlers access your website
Helping you understand which pages and content types are being discovered by AI systems and may influence future citations.
- When human traffic is directed to your site from AI-generated responses
Providing visibility into which AI platforms and pages are driving visits, and where Promptwatch data is available, correlating traffic back to known prompts or responses.
Because this visibility happens at the Cloudflare layer, Promptwatch can capture AI crawler activity even when requests are blocked, throttled, or never reach your application, reducing blind spots common in traditional analytics.
Getting started
1. Create or log in to your Promptwatch account
2. Navigate to the Crawler Logs section
3. Connect your Cloudflare account and select the site you want to track 4. Start monitoring AI crawler activity and AI-referred traffic
