Quick summary
This guide covers 8 leading GEO tools like Promptwatch, Rankscale, and Otterly.AI. These platforms help brands track mentions, analyze competitors, and optimize content for visibility in AI-generated answers from ChatGPT, Claude, and Gemini. You'll find key features, pricing, pros, and cons to help you choose the right solution to strengthen your AI search presence.
Struggling to stay visible in AI search results?
With nearly 80% of internet users relying on AI summaries for up to 40% of their searches, traditional SEO isn’t enough. If your brand doesn’t show up in ChatGPT, Claude, or Gemini answers, you’re losing visibility to competitors who are.
That’s where GEO tools come in. They help you track mentions, uncover content gaps, and optimize for the AI-first discovery era.
In this Promptwatch guide, we’ll explore the 8 best GEO tools for AI visibility tracking and optimization. You’ll see their features, pricing, pros, and cons so you can choose the right fit to keep your brand ahead of the game.
But first…
Why listen to us?
At Promptwatch, we power real-time AI visibility for 1500+ companies and agencies. We track brand mentions, prompt citations, and traffic attribution across major AI platforms. This hands-on experience gives us unique insight into the most effective GEO tools for strengthening brand visibility in AI-driven search.
What are GEO tools?
GEO (Generative Engine Optimization) tools are platforms that help you understand and improve how your brand shows up inside AI-generated answers. Instead of just tracking rankings on Google, these tools monitor when and where AI assistants like ChatGPT, Claude, Gemini, or Perplexity mention your brand.
They also reveal which prompts cite your content, where AI-driven traffic comes from, and where you may be missing visibility opportunities.
Why are GEO tools important?
- Real-time visibility tracking: GEO tools provide immediate tracking of brand mentions and citations across AI platforms, helping businesses react quickly. For instance, Promptwatch alerts you the moment your brand is cited in ChatGPT, Claude, or Perplexity.
- Competitive benchmarking: They compare your brand’s visibility against competitors, highlighting areas for improvement.
- Content optimization: GEO tools help identify content gaps and provide actionable recommendations to boost your visibility.
- Traffic attribution: They track which AI models drive traffic, linking performance back to specific content or pages.
- Global reach: Multilingual monitoring supports international markets, ensuring global visibility.
8 best GEO tools to track and optimize AI visibility in 2025
Below is the summary of the tools we’ll cover:
- Promptwatch
- Geostar
- Writesonic
- Otterly
- Rankscale
- Scrunch AI
- Ziptie.dev
- Anvil
1. Promptwatch
Promptwatch is an AI visibility monitoring platform that tracks how your brand shows up in AI-generated answers from ChatGPT, Claude, Gemini, Perplexity, and others. It simulates real prompts, tracks citations, highlights answer gaps, and delivers visibility scores over time.
Promptwatch functions as an AI Search Console for marketing and SEO teams, providing the data they need to optimize underperforming content and win visibility in the answers users actually read, directly addressing the zero-click problem.
Key features
- Real-time brand monitoring: Tracks when and how your brand and content are cited across AI platforms.
- AI traffic attribution: Identifies which AI models are driving traffic and conversions, linking outcomes back to specific pages.
- Prompt testing: Executes prompts across multiple AI platforms to observe your visibility score and standing over time.
- Content/answer gap detection: Identifies areas where your content is lacking coverage compared to demand or competitor presence.
- Competitor benchmarking: Compares your brand's AI visibility score against competitors in AI-generated content.
Pricing
We offer tiered pricing to accommodate various monitoring needs and scales:
- Essential – $89/month: For 1 site, includes 2 monitors, 50 prompts, 200K visitor analytics, daily refresh, 5 generated articles, and core optimizations.
- Professional – $199/month (most popular): For 2 sites, 5 monitors, 150 prompts, 1M visitor analytics, 15 generated articles, and advanced features like API access and Looker Studio.
- Business – $499/month: For 5 sites, 15 monitors, 350 prompts, 10M visitor analytics, 30 generated articles, with multi-seat access and full analytics integration.
Pros
- Provides immediate tracking of brand mentions and citations across AI platforms.
- Offers detailed insights into traffic attribution and content performance.
- Delivers actionable suggestions for content optimization on AI data.
- Enables multilingual monitoring across different languages and markets.
- Allows comparison of brand visibility against competitors.
Cons
- Currently doesn’t integrate with a lot of third-party tools or platforms.
2. Geostar
Geostar is a GEO platform designed to enhance brand visibility and performance in AI-driven search environments. It offers tools to monitor AI references, analyze AI-driven discussions, and understand how AI crawlers interpret website content. Geostar focuses on Agent Experience (AX), ensuring AI agents accurately perceive and positively depict your brand in their generated responses.
Key features
- Visibility tracker: Monitors how AI systems reference your brand, providing insights into your AI presence.
- Impressions manager: Analyzes AI-generated discussions related to your brand, assessing sentiment and context.
- Crawler analytics: Provides insights into how AI crawlers interpret your website content, aiding in optimization.
- Agent experience (AX) optimization: Ensures AI agents accurately perceive and depict your brand, enhancing positive mentions.
- Competitor analysis: Identifies opportunities where competitors appear in AI responses, allowing for strategic positioning.
Pricing
Geostar offers three pricing tiers:
- Lite – $299/month: Includes support for Google AIO, ChatGPT, Perplexity, with 6,000 prompt executions/month and agent analytics.
- Enterprise – Custom pricing: Covers all AI platforms, unlimited executions & regions, plus access to custom reports & API.
- Full-Service –Custom pricing: Builds on Enterprise with monthly strategy sessions, content creation & optimization, and citation source outreach.
Pros
- Monitors and optimizes visibility across all major AI search platforms.
- Provides transparent, data-driven insights into AI references.
- Enables strategic content development based on verified AI preferences.
- Includes sophisticated competitor analysis capabilities.
Cons
- Features like robust sentiment analysis or multi-domain are still under development
- Platform is relatively new, hence long-term reliability insights are limited
3. Writesonic
Writesonic integrates GEO visibility tracking with SEO and content tools. It monitors prompts, shows citation gaps, and provides necessary technical SEO fixes. The platform then gives precise, actionable steps to improve content and boost overall AI and search visibility.
Key features
- AI visibility tracking: Monitors brand positions, citations, and sentiment across 10+ AI platforms.
- Prompt & search volume explorer: Uncovers real user questions and their search volume to guide content strategy.
- Citation gap actions: Identifies pages that mention competitors but not you, and suggests fixes.
- Technical SEO fixes: Detects schema, crawl, and robot issues; helps you resolve without heavy dev work.
- Content engine & refresh tools: Helps create or update content that ranks on Google and is cited by AI.
Pricing
Writesonic offers the following tiers under its SEO + Content + AI Search Tracking and Optimization plan:
- Professional - $249/month: Includes full AI visibility tools, SEO suite, and content generation.
- Advanced - $499/month: Scales AI search visibility, includes more prompts, and technical fixes.
- Enterprise: Tailored for large brands needing more volume, strategy, and integrations.
All paid plans come with a free trial.
Pros
- Tracks real AI search queries, not just keywords.
- Data‑backed by 120M+ AI conversations & traditional SEO sources.
- Helps discover citation gaps vs. competitors.
- Audits technical issues (schemas, crawl errors) without needing devs.
Cons
- Platform presents various data points that might confuse new users
- Primarily a content creation tool, hence GEO insights are surface-level compared to specialist platforms
4. Otterly.AI
Otterly.AI is a GEO platform helping brands monitor and enhance their visibility across AI-driven search platforms like ChatGPT, Perplexity, and Google AI Overviews. It enables businesses to track brand mentions, link citations, and sentiment analysis in AI-generated responses, providing actionable insights to improve AI search performance.
Key features
- Brand Visibility Index: Monitors and tracks your brand's presence across major AI search platforms.
- Link Citation Analysis: Identifies which URLs are cited in AI-generated responses, helping to understand content performance.
- Sentiment tracking: Analyzes the sentiment of brand mentions in AI responses to gauge public perception.
- GEO Audit: Assesses on-page factors and provides recommendations to improve AI search visibility.
- Competitor benchmarking: Compares your brand's AI visibility against competitors to identify opportunities and threats.
Pricing
Otterly.AI offers a tiered pricing model:
- Lite - $29/month: Includes 15 search prompts.
- Standard - $189/month: Includes 100 search prompts.
- Premium - $489/month: Includes 400 search prompts.
- Enterprise: Custom pricing
A 14-day free trial is also available.
Pros
- Monitors multiple AI search platforms for brand visibility.
- Provides detailed analytics and recommendations to improve AI search performance.
- Offers an intuitive dashboard for easy navigation and data interpretation.
- Allows comparison of brand visibility against competitors to identify gaps.
Cons
- Sentiment tracking can misclassify neutral mentions as positive, which can distort reporting accuracy.
- Data refresh often lags, so dashboard results don’t always match live AI searches.
5. Rankscale
Rankscale is a GEO visibility platform built for tracking how brands appear in AI‑driven search outputs. It monitors AI‑written answers from systems like ChatGPT, Perplexity, Claude, and Google AI Overviews. It gives a bird’s eye view of your AI presence by monitoring which prompts cite your brand, where competitors outrank you, and how sentiment shifts over time.
Key features
- AI overview tracking: Tracks how your brand shows up in AI responses across major engines.
- Citation analysis: Identifies which domains and pages are being cited by AI systems.
- Competitor benchmarking: Compares your visibility, share of voice, and sentiment against rivals.
- Daily monitoring & audits: Provides regular audits, prompt output snapshots, and insight into content gap.
- Sentiment tracking: Tracks whether AI mentions are positive, neutral, or negative. This helps with reputation and messaging.
Pricing
Rankscale offers the following tiers.
- Essentials - $20/month for 120 credits: 10 web audits/month, 5 brand dashboards, and up to 480 AI responses
- Pro - $99/month for 1200 credits: 50 web audits/month, 25 brand dashboards, and up to 4800 AI responses
- Enterprise - $780/month for 12000 credits: 200 web audits/month, 100 brand dashboards, and up to 48,000 AI responses
Pros
- Real‑time insights into AI‑response outputs across multiple engines.
- Deep domain citation data, revealing where your content is influencing answers.
- Strong competitor comparison for AI visibility gaps.
- Frequent audits that help spot content or prompt weaknesses.
Cons
- The dashboard can feel cluttered, slowing down navigation across multiple brands.
- Credits get used up quickly, with audits and checks consuming more than expected.
6. Scrunch AI
Scrunch AI is a brand monitoring and optimization platform built for the AI era. It tracks your brand’s appearance within AI systems, focusing on what users ask and how often you’re mentioned. The platform is unique in its ability to spot incorrect or outdated information and map customer journeys across AI‑driven answers to highlight prospect touchpoints.
Key features
- Monitoring across AI platforms: Tracks brand presence in AI‑driven responses from multiple engines.
- Persona & geography‑based prompt tracking: Allows monitoring of user prompts filtered by segment and location.
- Content gap & misinformation detection: Finds competitor-dominated areas and spots where AI misrepresents your brand.
- AI bot traffic monitoring: Reveals which specific AI agents or bots access your content and how often.
- Custom reporting & auditing tools: Offers page audits, prompt UI filtering, domain‑level analytics, and more.
Pricing
Scrunch AI offers the following plans:
- Starter - $300/month: 350 custom prompts, up to 1,000 industry prompts, 3 personas, and more.
- Growth - $500/month: 700 custom prompts, 5 personas, 10 page audits, and more.
- Pro - $1,000/month: 1,200 custom prompts, up to 6,000 industry prompts, 20 page audits, and more.
- Enterprise (Custom Pricing) – Includes everything in Pro, plus: SSO (SAML, OIDC), Enterprise Data API, and dedicated AE & Strategy Consultant.
Pros
- Detailed insights into how AI systems cite your brand or competitors.
- Custom persona & geo tracking lets you target monitoring.
- Bot traffic monitoring adds transparency to what AI agents see.
- Misinformation detection helps protect your brand reputation.
Cons
- Some advanced features (e.g., AXP, new UI updates) are still maturing or in limited release.
- Initial setup takes time, with prompts and personas needing heavy configuration.
7. ZipTie.dev
ZipTie.dev is a specialized GEO platform for tracking brand visibility across AI-driven search engines like Google AI Overviews, ChatGPT, and Perplexity. It enables businesses to monitor their presence in AI-generated answers, identify content gaps, and optimize their strategies for better AI search performance.
Key features
- AI search monitoring: Tracks brand mentions and citations across Google AI Overviews, ChatGPT, and Perplexity.
- AI success score: Assigns a performance score to each query, indicating its success across AI search engines.
- Query generator: Suggests relevant queries based on your brand, service, or existing content.
- Competitor analysis: Identifies competitors appearing in AI-generated answers for your target queries.
- Sentiment analysis: Analyzes the sentiment of AI-generated content mentioning your brand.
Pricing
ZipTie.dev offers a 14-day free trial, and its pricing plans include:
- Basic - $69/month: 500 AI search checks.
- Standard - $99/month: 1,000 AI search checks.
- Pro - $159/month: 2,000 AI search checks.
Pros
- Platform adapts quickly to AI search changes, reducing blind spots.
- Finds hidden prompts that competitors often miss.
- Fast rollout of updates keeps data aligned with AI platform shifts.
- Lightweight setup makes it easier to start tracking than bulkier GEO tools.
Cons
- Reports are too basic for sharing detailed insights with clients.
- No mobile app, which makes on-the-go monitoring inconvenient.
8. Anvil
Anvil is a GEO platform that helps brands enhance their visibility across AI-driven search platforms like ChatGPT, Gemini, and Claude. It offers tools for monitoring brand mentions, analyzing competitor performance, and optimizing content to improve discoverability in large language model (LLM) search results.
Key features
- Brand visibility tracking: Monitors how often and where your brand is mentioned across AI platforms.
- Competitor benchmarking: Compares your brand's performance against competitors in AI-generated content.
- Content gap analysis: Identifies areas where your content is lacking compared to demand or competitor presence.
- Actionable recommendations: Provides specific suggestions to improve your AI-focused content and visibility.
- Multilingual monitoring: Tracks AI-conversations and brand analytics in multiple languages to support diverse markets.
Pricing
Anvil offers the following pricing tiers:
- Basic Plan - $99/month: Suitable for individuals or small teams seeking basic visibility. It includes 1 seat and 3,000 prompts a month.
- Starter Plan - $249/month: Designed for individuals or startups looking for higher AI visibility. It includes 1 seat and 10,000 prompts a month.
- Growth Plan - $499/month: Ideal for fast-growing companies focusing on GEO strategy and AI search. It offers 3 seats and 50,000 prompts a month.
Pros
- Gives you a clear picture of how visible your brand is across multiple AI platforms
- Helps you stay ahead of competitors with data-driven performance comparisons.
- Offers practical recommendations that make improving visibility easier and faster
- Supports multilingual tracking, making it valuable for brands targeting global markets
Cons
- Multilingual tracking isn’t equally strong across all languages.
- Customer support response times can be slow on lower-tier plans.
Optimize your brand visibility with Promptwatch
AI assistants are quickly becoming the go-to for information, and if your brand isn’t showing up in their answers, you risk losing visibility to competitors who are already ahead. GEO tools are no longer optional; they’re the new foundation of digital visibility.
Promptwatch leads this space, offering real-time monitoring of brand mentions, AI-driven traffic attribution, and actionable content recommendations. With multilingual support and competitor benchmarking, Promptwatch ensures your brand stays visible across multiple AI platforms.
Don’t wait until your brand gets left out of AI-generated search. Start your AI visibility journey with Promptwatch today.
