Promptwatch VS 
Otterly
Monitoring tells you what happened. We tell you what to do next.
Otterly charges per model and stops at monitoring. Promptwatch includes every model and finishes the job: content gaps scored across your whole site, actions assigned to owners, and content published to your CMS.
1,840+ brands and agencies grow AI visibility with Promptwatch
Connect AI visibility to work that drives growth.
Promptwatch ties real AI responses to crawler visits, AI referral traffic, conversions, site-wide content gaps, prioritized actions, and publishing. The result is one platform for measuring visibility and doing the work that grows it.
- One workspace from the first AI mention to published content
- Native visitor and conversion tracking on every paid plan
- Assignable Action Items with owners and statuses
- Content Agents that publish straight to Webflow, Framer, and WordPress
Content Agents
Plan, write, review, and publish from live prompt, citation, and site-gap data, with every assignment tied to a real visibility opportunity.
Agent Chat
Query live visibility, citation, crawler, traffic, and conversion data in chat, then generate the charts needed to explain what changed.
Action Items
Prioritize opportunities, assign owners, track statuses, and hand approved work straight to the team or agent that will execute it.
Content Gap Analysis
Build an index of the entire site, score every prompt against published coverage, and identify the right pages to create or refresh.
Platform Overview
The Promptwatch workflows that go beyond Otterly's research, monitoring, and audits
Prompt Intelligence & Coverage
Daily answer tracking, demand signals, engine coverage, and localization
Evidence, Attribution & Reporting
Connect answer visibility to crawls, visitors, conversions, and stakeholder reports
Content & Optimization Workflows
Move from diagnostics to page improvements, new content, and publishing
Integrations & Plan Value
Otterly wins on entry price; Promptwatch includes broader coverage and execution tools sooner
Promptwatchget started
Make AI Search your next revenue channel
See where you show up in ChatGPT, Gemini and Perplexity, and turn those answers into traffic that converts.
platform
One platform for all your AI search visibility
Track your AI search visibility across every major platform, understand how AI agents and real users interact with your website, and turn insights into actionable content and improvements your team can ship.
Track realtime prompt data & never miss an opportunity
Track real prompts across ChatGPT, Claude, Gemini and Perplexity, with visibility and share of voice per brand.
Folk
HubSpot
Pipedrive360 insights for every agent and human click
Combine crawler logs, citations and human clicks per topic to see which pages actually drive AI traffic.
Take action
Turn insights into actions your team and AI agents can ship
Content creation & refresh based on realtime data
AI agents that create and refresh content based on real citation data.
Fact check what AI says about you fix what it gets wrong
Catch outdated or incorrect claims AI models make about your products and pricing.
Actionable insights for your entire team
Turn insights into tasks and split the work between your team and AI agents.
insights at scale
Our data tells the story with
26,520,890,000 citations, clicks, and prompts
As one of the first AI SEO/GEO platforms collecting real prompt data and crawler logs, our insights are featured in leading newspapers and research firms worldwide.
Testimonials
From startups to global brands. Take control of your AI visibility.
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
A game changer for AI visibility
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Powerful off-site mention tracking
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
AI visibility data in real depth
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Effortless multi-client monitoring
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
The best mix of value and innovation
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Content gaps turned into opportunities
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Insights legacy SEO tools can't give you
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Smarter content decisions
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
The only tool that ticked every box
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
A measurable lift in LLM visibility
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Your data, from every angle
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
See what matters, then take action
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
A clear roadmap, not just a dashboard
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
See exactly how AI uses our content
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Adwise
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
Getting clients discovered on ChatGPT
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
agent analytics
Know when AI agents crawl and cite your site
See which AI crawlers reach each page, catch access errors, and connect crawler activity with citations. Otterly now offers crawler logs on Standard too, but its current help docs exclude normal visitor traffic.
Real-time Tracking
See which pages are being read, cited, and recommended by AI.
Citation Analytics
Track AI citations and measure brand visibility across platforms.
Error Tracking
Track errors and monitor your AI search performance.
Optimization Insights
Get recommendations to boost indexing and content visibility.
offsite citations
See where AI actually finds your brand
Track offsite mentions across the web - not just links, but brand mentions on Reddit threads, YouTube videos, and external sources that shape AI recommendations.
Reddit Tracking
See when Reddit posts are impacting your search visibility and brand mentions.
YouTube Analysis
Track video content citations and monitor your brand's presence across YouTube.
Citation Analysis
Identify content types like how-to guides, listicles, and articles driving citations.
Track offsite brand mentions
Track and filter citations to see where your brand is mentioned across external sources.
Testimonials
From startups to global brands. Take control of your AI visibility.
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
Getting clients discovered on ChatGPT
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Powerful off-site mention tracking
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
AI visibility data in real depth
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
A game changer for AI visibility
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Effortless multi-client monitoring
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
The best mix of value and innovation
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Content gaps turned into opportunities
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Insights legacy SEO tools can't give you
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Smarter content decisions
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
The only tool that ticked every box
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
A measurable lift in LLM visibility
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Your data, from every angle
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
See what matters, then take action
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
A clear roadmap, not just a dashboard
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
See exactly how AI uses our content
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Adwise
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
full platform
Connect AI visibility to traffic and execution
Otterly.AI now covers daily prompt tracking, citation intelligence, Recommendations, API, MCP, GEO audits, and Standard-level crawler logs. Promptwatch adds native visitor and conversion analytics, built-in agent chat, whole-site gap analysis, and scheduled content creation with CMS publishing.
Track any country, language and city
Run prompts from any country, in any language and down to city level, so you see the answers local customers actually get.
Track any AI search engine
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and more, compared side by side in one dashboard.
Connect to your website
Connect your CDN to see which AI crawlers read your pages, and your CMS to publish straight to your site.
Prompt with personas
Prompt the way your real buyers would, with the role, goals and context of each audience.
Agent health check
Audit your site to make sure AI agents can reach, read and understand every page.
Agent analytics
See which AI crawlers visit your site, how often, and which pages they read.
Fact check what AI says about you
Every claim AI makes about your brand is checked against your knowledge base, with how often it shows up and the source that proves it wrong.
get started
Make AI Search your next revenue channel
See where you show up in ChatGPT, Gemini and Perplexity, and turn those answers into traffic that converts.
Frequently Asked Questions
Current questions about Otterly.AI pricing, engine add-ons, crawler analytics, integrations, reporting, and content workflows.
Want a demo of Promptwatch? Talk to sales
Both platforms monitor AI answers, citations, competitors, sentiment, query fan-outs, and crawler activity. Otterly.AI is the cheaper entry point and has strong per-page GEO audits and reporting. Promptwatch goes further into execution and attribution with native Agent Chat, whole-site content gap analysis, assignable actions, visitor and conversion analytics, scheduled Content Agents, and direct CMS publishing.
Otterly.AI is a good fit for solo marketers, smaller teams, and agencies that want affordable daily prompt tracking, citation intelligence, per-page GEO audits, and polished exports. Its $29 Lite plan is especially useful for testing a narrow set of 15 prompts, and it includes unlimited team members and brand reports inside one workspace. Teams that need visitor attribution, native content execution, or broad engine coverage should compare the full stack and add-on costs.
As of August 2026, Otterly Lite is $29 per month for 15 prompts and four included engines. Standard is $189 for 100 prompts, API, MCP, Looker Studio, and 200,000 Agent Analytics events; Premium is $489 for 400 prompts and one million events. Promptwatch Essential is $95 for 50 prompts, all supported engines, visitor analytics, conversion tracking, API, and MCP. Promptwatch crawler logs and native content generation start on the $245 Professional plan; scheduled Content Agents and city or state tracking start on the $579 Business plan.
Otterly tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every paid plan. Google AI Mode and Gemini are paid add-ons from $9 to $149 per month, and Claude is a paid add-on from $29 to $439 per month, depending on the base plan. Promptwatch includes ChatGPT, Gemini, Claude, Perplexity, Google AI surfaces, Copilot, Grok, DeepSeek, and other supported engines without per-engine add-on fees.
Otterly launched Agent Analytics in August 2026 for Standard and higher plans. It reads server logs through file upload, webhook, Netlify, Cloudflare, or WordPress and shows which AI crawlers and agents reached each page. Otterly's August 2026 help documentation says normal visitor traffic is filtered out, and its launch roadmap lists deeper visitor and revenue tracking as future work. Promptwatch already includes AI-referred visitor analytics and conversion tracking alongside crawler logs.
Otterly's Citations report finds sources where competitors appear and your brand does not, and its beta Recommendations workflow supports Suggested, To-Do, Archive, completion status, and internal notes. Promptwatch indexes the pages in your sitemap and Search Console, scores that coverage against every tracked prompt, and turns findings into action items that can be assigned to teammates and tracked with the rest of the GEO program.
Otterly's core product audits individual URLs and recommends technical, on-page, and off-page changes. Its Marketplace includes a draft generator, content-brief prompts, and beta external workflows such as Webflow updates. Promptwatch has native scheduled Content Agents that plan and write from your prompt and gap data, plus direct Webflow, Framer, and WordPress publishing and diff-style updates for existing pages.
Yes. Promptwatch includes REST API and MCP access on paid plans starting at $95 per month. Otterly includes both from its $189 Standard plan, with 2,000 API requests and 2,000 MCP calls per month; Premium raises each to 5,000. Otterly's MCP uses OAuth and can read reports, prompts, responses, citations, recommendations, and audits, while write permission adds prompt, tag, fan-out, and audit actions.
Otterly accepts monitoring prompts in any language across 65+ countries. Each prompt is tied to one country, so repeating it in another market uses another slot. Otterly provides CSV, JSON, and PDF exports on all plans; scheduled client delivery uses Looker Studio on Standard and higher. Promptwatch supports city and state targeting, native recurring PDF reports, and a Looker Studio connector.
Want a demo of Promptwatch? Talk to sales
Be the brand AI recommends
Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.
