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Amazon Kendra

Amazon Kendra is a managed information retrieval and intelligent search service that uses natural language processing and advanced deep learning model.
AI AssistantSearch Engine Crawler

What is Amazon Kendra?

Amazon Kendra is an AI assistant crawler. Amazon Kendra is a managed information retrieval and intelligent search service that uses natural language processing and advanced deep learning model.

Amazon Kendra helps decide whether you show up in AI answers. It fetches and indexes pages so its assistant can cite them in responses, which means the content it can reach is the content that can be quoted, linked, and recommended to users. For generative engine optimization, keeping Amazon Kendra allowed is important: block it and you effectively opt out of being cited on that AI surface.

Tracking which AI crawlers and agents reach your site, and what they do once there, is the foundation of generative engine optimization. See our guides to AI crawlers and robots.txt to control automated access and protect your AI search visibility.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Amazon Kendra

Most sites keep Amazon Kendra allowed, because blocking it can remove your pages from the AI answers and search results it powers. Only disallow it if you specifically want to opt out of that surface.

To control Amazon Kendra, add a rule for its user agent to your robots.txt:

User-agent: AmazonKendra
Disallow: /

Replace the user-agent token above with the exact string Amazon Kendra sends, check the operator's documentation, since display names and user-agent tokens can differ.

Amazon Kendra generally honors robots.txt directives.

Examples

  • After publishing a new comparison page, a marketer checks whether Amazon Kendra has fetched it so the content can appear in AI answers.
  • An SEO lead keeps Amazon Kendra allowed in robots.txt to preserve visibility in AI-powered search.

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Frequently asked questions about Amazon Kendra

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Amazon Kendra is an AI assistant crawler; its operator is identified in its user-agent string and public documentation.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.

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