What is Google-Agent?
Google-Agent is Google's user-initiated fetcher. Google-Agent navigates the web and performs actions upon user request, used by agents hosted on Google infrastructure such as Project Mariner.
Google-Agent fetches pages in real time on behalf of a person using an AI product, so a visit usually means a user is actively trying to reach your content through AI. These user-driven fetches are often the moments that turn into citations and referral traffic, which makes them valuable signals for GEO.
Tracking which AI crawlers and agents reach your site, and what they do once there, is the foundation of generative engine optimization. See our guides to AI crawlers and robots.txt to control automated access and protect your AI search visibility.
Promptwatch tracks Google-Agent in real time from your server and CDN logs, so you can see exactly when it visits, which pages it requests, and how those crawls relate to citations. Learn more in AI crawler logs.
