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Brandwatch

The Magpie Crawler indexes content for its soical media monitoring solution.
Brandwatchmagpie-crawler
AI Crawler

What is Brandwatch?

Brandwatch is an AI crawler. The Magpie Crawler indexes content for its soical media monitoring solution.

Brandwatch matters for AI visibility because the pages it collects can shape what AI systems learn about your brand, products, and expertise. Allowing it can strengthen how accurately those systems describe and recommend you, while disallowing it keeps your content out of their reach. Either way, knowing Brandwatch visits is the first step to managing how your brand shows up in AI search.

Tracking which AI crawlers and agents reach your site, and what they do once there, is the foundation of generative engine optimization. See our guides to AI crawlers and robots.txt to control automated access and protect your AI search visibility.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Brandwatch

Whether to allow Brandwatch depends on whether you or your customers rely on the service behind it. Use a robots.txt rule to allow or disallow it.

To control Brandwatch, add a rule for its user agent to your robots.txt:

User-agent: magpie-crawler
Disallow: /

The operator does not publish a robots.txt commitment for Brandwatch, so confirm how it behaves by watching your access logs.

Examples

  • A publisher reviews server logs, sees Brandwatch requesting long-form articles, and decides whether to allow or disallow it in robots.txt.
  • A site owner adds a Disallow rule for Brandwatch to keep premium guides out of its dataset.

Related bots

AI2Bot

AI2Bot is operated by the Allen Institute for Artificial Intelligence (Ai2) to crawl the web for content to train open-source AI models.

AI Crawler

aiHitBot

aiHitBot collects and maintains historical information about companies.

AI Crawler

Amazonbot

Amazonbot is Amazon's web crawler used to improve our services, such as enabling Alexa to more accurately answer questions for customers.

AI Crawler

Applebot

Applebot powers search features in Apple's ecosystem (Spotlight, Siri, Safari) and may be used to train Apple's foundation models for generative AI features.

AI Crawler

Frequently asked questions about Brandwatch

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Brandwatch is operated by the company of the same name. It functions as an AI crawler.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.

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