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Novellum AI Crawl

Novellum.ai is building out tools for building agents. This MCP tool will be used by agents to crawl sites.
NovellumNovellum
AI Crawler

What is Novellum AI Crawl?

Novellum AI Crawl is a site-fetching tool for agents built by Novellum. Cloudflare's directory points to Novellum's crawler documentation and describes the service as an MCP tool that agents use to crawl sites.

MCP is the interface through which an agent can call the crawler during a task. The supplied record does not say whether every request comes directly from a person, from an autonomous workflow, or from a scheduled job. A log entry proves only that Novellum's crawling infrastructure claims to have fetched the URL.

No available description says that Novellum AI Crawl builds a public search index or gathers a model-training corpus. Its documented role is retrieval for agents. A visit can provide page content to the agent using the tool, but it is not evidence of search ranking, citation eligibility, or training use.

The recorded user agent and matching token are both Novellum. That short string is easy to filter, but it is also easy for an unrelated client to copy. User-agent matching is useful for policy and reporting, not for authentication.

Robots.txt behavior is unknown in the page metadata. Cloudflare explicitly marks Novellum AI Crawl as not following robots.txt, so a Disallow group should be treated as a published preference rather than an access control.

Novellum supplies a Web Bot Auth key directory at https://crawl.corp.novellum.ai/.well-known/http-message-signatures-directory. A valid HTTP message signature lets an edge verify the request against Novellum's published key instead of trusting the user agent. That proves infrastructure identity; the site still decides whether the agent may read a particular route.

Relevant for AI search

Is Novellum AI Crawl relevant for AI search?

Yes. Novellum AI Crawl collects pages for an AI product, so what it can crawl influences how AI systems describe your brand.

Novellum AI Crawl fetches, indexes, or retrieves pages for an AI product, so the pages it can reach shape how that system describes your brand and products.

How to handle Novellum AI Crawl

You can state a crawl preference with the stable token:

User-agent: Novellum
Disallow: /

Cloudflare says the crawler does not follow robots.txt, so enforce a denial at the CDN, reverse proxy, or application edge. A user-agent block is simple but may also catch unrelated clients that happen to send Novellum.

For a precise allow or deny decision, validate Web Bot Auth with https://crawl.corp.novellum.ai/.well-known/http-message-signatures-directory. Allow only the public routes that are appropriate for agent retrieval. Authentication and authorization remain necessary for private content even when the crawler's signature is valid.

Examples

  • A documentation site permits signed Novellum requests on public API guides but denies them on its customer support portal.
  • A firewall rejects a request labeled `Novellum` after its Web Bot Auth signature fails validation.
  • A publisher keeps a robots.txt notice for Novellum and adds an edge rule because Cloudflare does not list the crawler as robots-compliant.

Frequently asked questions about Novellum AI Crawl

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Novellum operates the crawler and publishes its documentation at https://crawl.corp.novellum.ai/docs.

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