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Promptwatch Bot

Promptwatch Bot is Promptwatch's verification crawler that validates crawler-log integrations and runs on-demand SEO and performance audits.
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What is Promptwatch Bot?

Promptwatch Bot is Promptwatch's own crawler. It identifies itself with the user agent promptwatch-bot/1.0 (+https://promptwatch.com/bot) and only fetches sites that a Promptwatch customer owns or has connected to their account.

It has two jobs. First, it powers the Validate Integration flow: when you connect crawler-log forwarding from your CDN or server, Promptwatch fires a synthetic request to your site with this user agent and then confirms the matching log row arrives end-to-end, so you know your setup actually works. Second, an on-demand variant fetches a page to run SEO, performance, and content audits when you request them inside Promptwatch.

Because Promptwatch Bot only ever visits sites you control, you should not see it crawling third-party properties. If you do, it is most likely a spoofed user agent rather than genuine Promptwatch traffic.

For GEO and SEO teams, allowing Promptwatch Bot is what lets Promptwatch verify your AI crawler-log pipeline and audit your pages. See our guides to AI crawler logs and robots.txt for context on how automated access is managed.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Promptwatch Bot

Allow Promptwatch Bot if you use Promptwatch, blocking it will cause the Validate Integration check to fail and prevent on-demand audits from completing. It only fetches sites connected to your own account.

If your CDN or WAF challenges unknown bots, allowlist its user agent so synthetic test events and audits aren't blocked:

User-agent: promptwatch-bot
Allow: /

The full user-agent string is promptwatch-bot/1.0 (+https://promptwatch.com/bot). Promptwatch Bot honors robots.txt, and since it only visits sites you operate, allowing it carries no third-party exposure.

Examples

  • After connecting Cloudflare log forwarding, a user clicks Validate Integration and Promptwatch Bot fetches their homepage to confirm logs round-trip back into Promptwatch.
  • A site owner allowlists promptwatch-bot in their WAF so synthetic test events aren't blocked as suspicious traffic.
  • A marketer runs an on-demand SEO audit in Promptwatch and the bot fetches the target page to analyze performance and content.

Frequently asked questions about Promptwatch Bot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Promptwatch Bot is operated by Promptwatch. It is used to validate crawler-log integrations and to run on-demand SEO and performance audits on sites you connect to your account.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.

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