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Atlassian Rovo

Crawls and indexes web content for Atlassian Rovo's AI-powered search, chat, and agents.
AI CrawlerAI Assistant

What is Atlassian Rovo?

Atlassian Rovo combines enterprise search, chat, and agents. Its website crawler brings web content into Atlassian's Teamwork Graph so that those Rovo features can use the indexed pages as organizational knowledge.

The clearest documented workflow is the custom website connector. An Atlassian organization administrator supplies an HTTPS site that the organization owns, then Rovo performs a search crawl and index. This is a configured connection to a chosen website, not a general claim that every Rovo user triggers an open-web crawl through this identity.

Atlassian's connector instructions use the atlassian-bot user agent rather than a Rovo-named token. The crawler reads a standard robots.txt file at the root of the relevant hostname and follows specific allow and disallow paths. Atlassian says the file must be returned directly with a successful response; a redirect can cause connector validation to fail.

The content decision deserves attention on connected sites. Atlassian warns that all Teamwork Graph users can access content made available to this crawler, including pages reached with authentication configured in the connector. Review the crawlable scope before indexing an internal knowledge base.

Allowing this crawler affects discovery inside Rovo Search, Chat, and agents for the connected organization. It is not documented as a way to improve ranking in public AI search, and the crawler record does not say that Atlassian uses the pages to train a general foundation model.

There is no Cloudflare bot entry, Web Bot Auth key directory, or validated IP method attached to Rovo here. The broader atlassian-bot token is useful for robots.txt, but it is not cryptographic identity and should never replace authentication on restricted pages.

Relevant for AI searchRovo

Is Atlassian Rovo relevant for AI search?

Yes. Atlassian Rovo feeds Rovo, so the pages it can reach shape what those AI products say about you.

Atlassian Rovo crawls and indexes pages so the AI search or assistant behind it can retrieve them at answer time. A page it has never fetched cannot be quoted, summarized, or linked in that product's answers, so most sites keep it allowed to stay citable. Blocking it removes your pages from that AI surface and hands those citations to competitors.

How to handle Atlassian Rovo

If your organization intentionally connected the site to Rovo, allow only the sections that should become Teamwork Graph knowledge. To stop Atlassian's documented website connector from crawling the hostname, use its broader connector token:

User-agent: atlassian-bot
Disallow: /

Atlassian says the connector follows allow and disallow rules for atlassian-bot. Serve robots.txt directly from the root of each relevant hostname with a successful response, since redirects can fail validation. Blocking this token may break a Rovo connection that your own Atlassian administrator configured.

Examples

  • An organization connects its public help center to Rovo, allows `/guides/`, and excludes a deprecated documentation directory from Teamwork Graph.
  • Before connecting an authenticated intranet, an administrator narrows the available paths so material meant for one department is not exposed to every Teamwork Graph user.
  • A company with no Rovo website connection blocks `atlassian-bot`, knowing that the rule would need to change before an administrator could index the site.

Frequently asked questions about Atlassian Rovo

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Atlassian operates Rovo. The website indexing workflow is configured by an administrator in an Atlassian organization.

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