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SnapURLPreviewBot

SnapURLPreviewBot is a crawler operated by Snap Inc. that analyzes and generates previews of URLs shared on Snapchat and other Snap platforms.
UnverifiableSnap IncSnapURLPreviewBot
PreviewAnalyticsSocial Media

What is SnapURLPreviewBot?

SnapURLPreviewBot is Snap Inc's analytics crawler. SnapURLPreviewBot is a crawler operated by Snap Inc. that analyzes and generates previews of URLs shared on Snapchat and other Snap platforms. The bot helps ensure content quality and safety by validating URLs and generating preview metadata.

SnapURLPreviewBot controls how your links look when they are shared. Rich previews drive clicks across social and messaging platforms, and clean preview metadata also helps AI systems parse your pages. Allowing it keeps your content looking polished wherever it appears.

Like any automated client, SnapURLPreviewBot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle SnapURLPreviewBot

You will usually want SnapURLPreviewBot allowed so shared links render rich previews. Block it only if you do not want preview cards generated for your pages.

To control SnapURLPreviewBot, add a rule for its user agent to your robots.txt:

User-agent: SnapURLPreviewBot
Disallow: /

SnapURLPreviewBot generally honors robots.txt directives.

Examples

  • When a user shares a link, SnapURLPreviewBot fetches the page's Open Graph tags to build a rich preview card.
  • A team adds Open Graph and image metadata so SnapURLPreviewBot renders an attractive preview for shared URLs.

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Frequently asked questions about SnapURLPreviewBot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

SnapURLPreviewBot is operated by Snap Inc. It functions as Snap Inc's analytics crawler.

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