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GTM Engineer (Outbound)

Amsterdam
Full-time
Senior-Lead (5+ YOE)
Growth
Competitive, based on experience
Build a world-class outbound engine from the ground up as our first GTM Engineer. A highly strategic and hands-on role where you'll combine growth, sales, data, automation, and AI to generate predictable pipeline, working directly with the CEO, Sales, Marketing, and Product.

Promptwatch is building the leading platform for Generative Engine Optimization (GEO), helping brands understand, measure, and improve how they appear across AI search platforms like ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. Hundreds of companies already rely on Promptwatch to turn AI Search into a measurable growth channel.

With offices in Amsterdam and New York, we're building the category leader in AI Search and expanding rapidly across Europe and the United States.

We're looking for our first GTM Engineer to build a world-class outbound engine from the ground up.

This is a highly strategic and hands-on role where you'll combine growth, sales, data, automation, and AI to generate predictable pipeline. You'll work directly with the CEO, Sales, Marketing, and Product to design, build, and continuously optimize our go-to-market systems.

Rather than managing a large SDR team, you'll leverage technology, automation, AI, and data to help our commercial team operate at maximum efficiency. As we scale, you'll help define how outbound evolves within Promptwatch.

What You'll Do

  • Build and own Promptwatch's outbound strategy across the US and Europe
  • Design scalable outbound systems that consistently generate qualified pipeline
  • Define ICPs, account segmentation, buying signals, and prioritization frameworks
  • Build AI-powered prospecting, enrichment, personalization, and outreach workflows
  • Experiment with new outbound channels, messaging strategies, and campaign structures
  • Work closely with Sales to improve conversion throughout the commercial funnel
  • Partner with Marketing to align outbound with product launches, content, and demand generation initiatives
  • Build reporting dashboards and analyze pipeline performance to continuously improve results
  • Evaluate and implement modern GTM technologies, AI agents, and workflow automation tools
  • Develop scalable outbound playbooks that can support future team growth

What We're Looking For

  • 5+ years of experience in Outbound, Growth, Revenue Operations, Sales Engineering, GTM Engineering, or a similar commercial role
  • Proven experience building outbound programs in a B2B SaaS startup or scale-up
  • Strong understanding of modern outbound methodologies and account-based prospecting
  • Experience with CRM platforms, sales engagement tools, enrichment providers, and workflow automation
  • Passion for AI and using technology to automate repetitive commercial processes
  • Highly analytical with strong problem-solving skills
  • Comfortable writing copy, designing systems, analyzing data, and experimenting quickly
  • Entrepreneurial mindset with exceptional ownership
  • Excellent collaboration skills across Sales, Marketing, Product, and Customer Success

Nice to Have

  • Experience selling or marketing to enterprise software, SEO, marketing, or digital teams
  • Experience with Clay, Apollo, HubSpot, Instantly, Smartlead, n8n, Zapier, or similar GTM tooling
  • Experience building AI-driven workflows using LLMs and automation platforms
  • SQL or light scripting experience
  • Experience hiring or mentoring outbound teams

Compensation

Salary: Competitive salary based on experience

Equity: Meaningful equity package with significant long-term upside

Office: In the heart of Amsterdam, with regular collaboration with our New York team

Perks: Team off-sites, company events, and sports activities

Growth: The opportunity to define how outbound is built at one of the fastest-growing AI software companies

Impact: Direct collaboration with the founders and significant influence on company strategy

If you're excited about combining AI, automation, and commercial strategy to build a category-leading outbound engine, we'd love to hear from you.