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Screenshot for Content Agent: Write About Any Topic, Fanout, or Cited Page
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New Feature

Content Agent: Write About Any Topic, Fanout, or Cited Page

The content agent no longer needs a tracked prompt. Under **What to write about**, choose **Describe a topic** to write about any subject, or **Target a tracked prompt** to use its query fanouts and the competitor pages AI engines already cite. You can also start an article straight from the places where you spot a gap.

  • Click Create content on an Answer Gap task, a query fanout, or a cited page to open the content agent with that context filled in.
  • From a cited page, pick which citing prompt to answer. The chooser shows the page's average position, share of citations, and citing models for each prompt, and whether your own site is cited too. The page is added as a reference for the agent.
  • Add your own competitor URLs as sources, up to five per article.
  • Projects without tracked prompts can create content too.

Turn gaps into content

  • Start from a cited page with a high share of citations where your own site isn't cited. One strong article can change that answer.
  • Use Describe a topic for subjects you don't track yet, like a new product or a seasonal question, and add the pages you want to outrank as sources.

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