Improvement
Visitor Analytics: Count ChatGPT Visits Without a Referrer
ChatGPT stopped sending a referrer on October 8, so visits from ChatGPT started showing up as direct traffic. ChatGPT has acknowledged the bug and still adds `utm_source=chatgpt.com` to its links. Turn on Include ChatGPT UTM referrers in Visitor Analytics to count those visits as ChatGPT again.
- Visits that arrive without a referrer are attributed to their UTM source. A real referrer always wins, so nothing is counted twice.
- With the toggle on, UTM-tagged visits are added to the ChatGPT card and trend line.
Read your ChatGPT traffic correctly
- If your ChatGPT traffic dropped around October 8, turn the toggle on before you conclude your visibility fell.
- UTM-based counts have historically run about 8% higher than referrer-based clicks, because of reshared links and reloads. Keep that in mind when you compare against weeks before October 8.
