LinkedIn Citation Page Types - August 2026
Klaas Foppen LinkedIn page types across all AI models
Combined LinkedIn citations across every AI model in August 2026. Percentages are calculated against all LinkedIn citations from Aug 1 - Aug 31, 2026, including categories not shown in this chart.
What this means for you
Written content still makes up most LinkedIn citations: Pulse articles account for 30.41% and posts for 27.75%, about 58% combined. That is down from roughly 70% in the May 18 to June 17 window, when Pulse articles alone were 37.67%.
Company pages were the clear winner, rising from 13.35% to 18.05% of all LinkedIn citations. They gained on every engine we track, most of all on ChatGPT and Perplexity.
How to act on it
- Keep publishing Pulse articles and posts. Their combined share fell, but at 58% they are still the majority of what AI engines cite from LinkedIn.
- Give your company page more attention than before. At 18.05% it gained almost five points since June, and it is the page AI engines use to check who you are and what you do.
- Skip showcase pages (0.4%), product pages (0.44%), and LinkedIn Learning (0.37%) for GEO. They barely register, so put the effort into content that does.
LinkedIn page types in ChatGPT responses
LinkedIn citation formats in ChatGPT responses. Percentages are calculated against all LinkedIn citations from Aug 1 - Aug 31, 2026, including categories not shown in this chart.
What this means for you
ChatGPT still uses LinkedIn mainly to look up companies. Company pages rose from 23.84% to 33.68% of its LinkedIn citations, and together with job listings (6.51%) and help articles (5.97%) that makes up close to half of what it cites from the platform.
The rest of its mix changed a lot since the May 18 to June 17 window. Posts more than doubled, from 12.09% to 26.45%, while Pulse articles dropped from 8.77% to 3.65%.
How to act on it
- Treat your company page as your main LinkedIn asset for ChatGPT. It now gets a third of ChatGPT's LinkedIn citations (33.68%), so keep the about section, offerings, size, and locations complete and current.
- Post regularly from both the company page and your leaders' profiles. Feed posts more than doubled to 26.45% and are now the second-largest format ChatGPT cites.
- Don't publish Pulse articles for ChatGPT visibility. They fell to 3.65% here. Aim them at Google's engines and Perplexity instead.
LinkedIn page types in Google AI Mode responses
LinkedIn citation formats in Google's conversational AI Mode. Percentages are calculated against all LinkedIn citations from Aug 1 - Aug 31, 2026, including categories not shown in this chart.
What this means for you
Pulse articles still lead in Google AI Mode at 34.66% of its LinkedIn citations, with posts at 24.39% and company pages at 13.53%. But articles lost ten points since the May 18 to June 17 window, when they were 44.85%.
Company pages gained ground, from 10.71% to 13.53%, while top-content pages slipped from 6.62% to 4.22%. AI Overviews shows almost the same pattern.
How to act on it
- Keep publishing Pulse articles on the questions your buyers ask Google. At 34.66% they are still the format AI Mode cites most from LinkedIn, well ahead of any other page type.
- Keep your company page complete and current. It rose from 10.71% to 13.53% of AI Mode's LinkedIn citations, the third most cited page type after articles and posts.
- Keep posting in the feed. Posts held about a quarter of AI Mode's LinkedIn citations (24.39%), so articles and posts work best together here.
LinkedIn page types in Google AI Overviews
LinkedIn citation formats in Google AI Overview responses. Percentages are calculated against all LinkedIn citations from Aug 1 - Aug 31, 2026, including categories not shown in this chart.
What this means for you
AI Overviews now looks almost identical to AI Mode. Pulse articles lead at 34.51%, posts follow at 23.06%, and company pages take 14.46%. Articles and posts both lost share since the May 18 to June 17 window, when they were 42.25% and 27.72%.
Company pages gained, from 12.86% to 14.46%, while top-content pages slipped from 8.14% to 5.15%. Both Google engines moved the same way in August.
How to act on it
- Keep repurposing your best blog content as LinkedIn Pulse articles. At 34.51% they are still the largest share of AI Overviews' LinkedIn citations, so they remain a second route into Google's AI results.
- Keep your company page complete and current. It gained ground to 14.46%, making it the third most cited LinkedIn page type in AI Overviews.
- Pick one theme and post on it consistently. Top-content pages still take 5.15% of citations here, the highest share of any engine, and they go to accounts LinkedIn ranks as leading voices on a topic.
LinkedIn page types in Perplexity responses
LinkedIn citation formats in Perplexity responses. Percentages are calculated against all LinkedIn citations from Aug 1 - Aug 31, 2026, including categories not shown in this chart.
What this means for you
Perplexity is still the one engine where ordinary feed posts beat Pulse articles: posts take 37.32% of its LinkedIn citations and articles 26.01%. Both lost share since the May 18 to June 17 window, when they were 41.88% and 32.46%.
That share moved to company pages, which rose from 13.09% to 22.03%, putting them close to Pulse articles on Perplexity.
How to act on it
- Post directly to the feed about timely, specific topics. Posts are still the largest format Perplexity cites from LinkedIn (37.32%), ahead of Pulse articles.
- Bring your company page up to date. Perplexity's citations of company pages rose from 13.09% to 22.03%, the biggest gain of any page type on Perplexity.
- Write posts that stand alone as answers, with a clear claim and supporting numbers, so Perplexity can quote them without needing the rest of the thread.
How we collect this data
We collect millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms: over 26 billion data points and growing. This gives us one of the largest datasets on how AI search engines cite sources and recommend brands.
Real UI monitoring
Data straight from the interfaces of ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and more.
26B+ data points
Over 26 billion analyzed citations, prompts, and responses, one of the largest AI search datasets available.
Continuously updated
Refreshed constantly so the trends you see reflect the latest behavior of AI search engines.
Aggregated & public
Published freely for the GEO community, based on aggregated, non-identifiable trends.
Want to start tracking your own AI search data? Get started with Promptwatch
Monitor Your LinkedIn Visibility in AI Search
Track where AI models find authority for your category, including LinkedIn profiles, company pages, posts, and thought leadership content. See citation changes across ChatGPT, AI Mode, AI Overviews, and Perplexity.
