How leading brands are getting ahead in AI Search
Panel discussion by marketing experts @ Datalab, Treehouse, Shutterstock and Zilveren Kruis
VisibleAmsterdam
Unlock the panel recordings & keynotes from our exclusive gathering of AI Search leaders, marketers, and SEO/GEO professionals.
Featured brands & agencies
The sessions
3 on-demand sessions. Real insights from the brands & agencies figuring it out.
At Visible Amsterdam, leaders from global brands and agencies came together to share what they're seeing in the data, what they're testing, what's working, and what they have to fix in AI Search.
Panel discussions
How agencies are helping clients win in AI Search
Panel discussion by marketing experts @ Loud and Lexis, WPP Media, Monks, Seeders
Keynote
Retrieval and Passage selection: The most important factors for AEO Optimization
Keynote by AEO/SEO Marketing Engineer @ Opascope
The Speakers
Meet the people behind the conversations
Visible Amsterdam brought together AI Search practitioners from leading brands and agencies.
Highlights
A look back at Visible Amsterdam
Moments from the panels, the keynote, and the conversations in between.
What people are saying
Great event, the vibe was amazing and the Promptwatch staff was super welcoming and nice! Can't wait for the next edition!
Rafael Pato
The production value really showed off. Also short breaks in between are nice, some events are just too big slots which is energy draining. This one wasn't.
Julian Aijal
DPG Media
The event was very well organized, informative and insightful. I learned a lot. It was also good to see the faces of those we have been in contact with. Looking forward to more events.
Reihaneh Abuiemehrizi
Imagin Studio
A good event. Well organised, a beautiful venue and informative. I learned a lot from it.
Marjolein de Jong
Essenza Home
Frequently Asked Questions
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Visible Amsterdam was an exclusive afternoon event hosted by Promptwatch on 3 September 2026. Marketing and SEO/GEO professionals from brands and agencies met in Amsterdam for two panel discussions, a keynote, and networking.
Speakers came from Shutterstock, WPP Media, Monks, Zilveren Kruis, DataLab, Treehouse, Seeders, and Loud & Lexis, alongside Promptwatch CEO Gijs de Groot. Jimmy Park from Opascope gave the keynote.
The brands panel looked at how leading brands are getting ahead in AI Search. The agencies panel looked at how agencies help their clients win there. Jimmy Park's keynote explained retrieval and passage selection: how AI models pick the content they cite, and why that matters most for AEO.
Both panel discussions and the keynote are available on demand on this page. Click 'Watch sessions' on any video and fill in your name, email, and company. All three recordings unlock right away.
Send your question to [email protected] and we'll get back to you as soon as possible.
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