Who operates ClarityBot?

ClarityBot is an SEO crawler; its operator is identified in its user-agent string and public documentation.

Does ClarityBot respect robots.txt?

Yes. ClarityBot generally follows robots.txt directives, so you can allow or disallow it with a rule for its user agent.

Should I block ClarityBot?

It depends on whether you rely on the service behind ClarityBot. If you do, keep it allowed; otherwise you can disallow it in robots.txt.

ClarityBot - What It Is & How to Handle It

What is ClarityBot?

ClarityBot is an SEO crawler. ClarityBot is seoClarity's web crawler that performs technical SEO audits, analyzes content, and monitors website performance. The bot respects robots.txt directives and crawl delays, and can be configured by seoClarity clients to control crawl speed and frequency.

ClarityBot is an operational bot rather than an AI crawler, so it does not directly affect whether you appear in AI answers. It still shows up in your logs, and bots like it help keep your site healthy and crawlable, which indirectly supports both SEO and AI visibility.

Like any automated client, ClarityBot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

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How to handle ClarityBot

Whether to allow ClarityBot depends on whether you rely on the service behind it. Use a robots.txt rule to allow or disallow it.

To control ClarityBot, add a rule for its user agent to your robots.txt:

User-agent: ClarityBot
Disallow: /

ClarityBot generally honors robots.txt directives.

Examples

A site owner spots ClarityBot in access logs and confirms it against the operator's documented user agent.
An operations team allows ClarityBot so the service it powers keeps working as expected.