Social Media Citations by AI Models
Social Media Citation Frequency
This chart shows what percentage of each AI model's citations come from social media. Reddit dominates across all models—its discussion-based format provides the authentic, experience-driven content AI systems favor. For brands, this means Reddit marketing should be a core part of your AI visibility strategy. See also our top ChatGPT sources and top AI Overviews sources for deeper domain analysis.
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How we collect this data
Promptwatch tracks millions of prompts across ChatGPT, Perplexity, AI Overviews, and Grok. We analyze AI crawler activity and extract every citation from AI responses to build a comprehensive picture of which sources AI models trust. This chart aggregates the last 30 days of citation data—only responses with web search citations are included. Explore more in our public data reports.
Turn Social Media Citations Into Brand Visibility
AI models favor Reddit discussion threads, YouTube videos, and community content. Monitor when your brand (or competitors) gets cited from social platforms. Track your share of voice across AI search engines and get alerts when citation patterns shift.
