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How Often Do AI Search Engines Cite Social Media?

Do AI search engines actually cite social media — and if so, which platforms? This live data compares how often ChatGPT, Perplexity, AI Overviews, and Grok reference Reddit, YouTube, X, Instagram, Facebook, LinkedIn, and TikTok. Spoiler: Reddit dominates across the board.
OpenAIPerplexityGeminiGrok

Social Media Citation Frequency

This chart shows what percentage of each AI model's citations come from social media. Reddit dominates across all models—its discussion-based format provides the authentic, experience-driven content AI systems favor. For brands, this means Reddit marketing should be a core part of your AI visibility strategy. See also our top ChatGPT sources and top AI Overviews sources for deeper domain analysis.

Loading citation data...

Reddit
Reddit
0.00%
X
X
0.00%
YouTube
YouTube
0.00%
Instagram
Instagram
0.00%
Facebook
Facebook
0.00%
LinkedIn
LinkedIn
0.00%
TikTok
TikTok
0.00%

How we collect this data

We collect millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms — over 1 billion data points and growing. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and recommend brands.

Real UI monitoring

We collect data from the interfaces of ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and more — the same results hundreds of millions of users see daily.

1B+ data points

Our dataset spans over 1 billion analyzed citations, prompts, and responses — giving us one of the largest AI search datasets available.

Aggregated & public

We publish these reports freely so the GEO and AI search community can learn from the data. All reports are based on aggregated, non-identifiable trends.

Want to start tracking your own AI search data? Get started with Promptwatch

Turn Social Media Citations Into Brand Visibility

AI models favor Reddit discussion threads, YouTube videos, and community content. Monitor when your brand (or competitors) gets cited from social platforms. Track your share of voice across AI search engines and get alerts when citation patterns shift.

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