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Key takeaways
  • OpenAI’s Shopping feature in ChatGPT is being activated more and more in responses
  • Shopping Research has just been released meaning more responses will have this feature
  • Promptwatch helps brands make sure they are being mentioned
ChatGPT Shopping Insights in Promptwatch OpenAI released ChatGPT Shopping in April 2025, and now in November 2025 they released Shopping Research. Promptwatch has been collecting data on how often the Shopping feature has been activated in responses prior to the release of Research and in some cases 20% of responses included Shopping. With this new release we can only expect the amount of responses to go up. It’s going to be crucial that marketing teams and businesses understand when this is activated and how to make sure they are the ones being mentioned. Promptwatch helps you do just that. Here’s how. Create the prompts you want to track
  • Select a monitor
  • Enter your prompt and region
Accessing ChatGPT Shopping Inisights Check responses for shopping being triggered
  • Access the responses for your prompts
  • Filter by Model (ChatGPT) & Enrichment (Shopping)
  • Open the response to see which product were included
Accessing ChatGPT Shopping Inisights Access the citations for responses that include shopping
  • In the response view select Citations
  • Check where ChatGPT is pulling its information for that response
  • Plan your content accordingly
Accessing ChatGPT Shopping Inisights Next steps
  • Continue to monitor your existing prompts for new responses that currently aren’t showing shopping enrichment, this can change daily
  • After publishing new content continue to track the shopping enrichments and brand visibility
  • Expand into new prompts to capture more visibility