LIVE SESSION
How Fireflies Built Their AI Search Playbook
For brandsThu 5 Nov 2026 · 14:00 CET45 min
Maryam Mohsin from Fireflies.ai walks through how her team built its AI search strategy from the ground up, and what she'd tell a brand starting today.
Speakers
Maryam Mohsin
Fireflies.ai
Organic Growth Lead (SEO/GEO)
Nathan Necciai
Promptwatch · Host
Growth Marketing Lead
What you'll learn
- When and why Fireflies started taking AI search seriously
- How AI search is managed within the Fireflies team
- Their first steps, and what they'd tell a brand starting today
- Which KPIs they use to measure and report
- How their AI visibility has grown since they started
- 1–2 strategies you can try straight after the session
- The one thing to avoid when working on AI search
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