Whitepaper
The State of AI Search.
Buyers are asking ChatGPT, Gemini, and Perplexity instead of Google. This whitepaper breaks down how AI search is reshaping brand discovery, and what visibility leaders are doing to stay cited, recommended, and found.
Promptwatch Research
The State of AI Search
How brands win visibility in ChatGPT, Gemini, Perplexity, and AI Overviews
What's inside
- How AI assistants decide which brands to cite and recommend
- Benchmark data across ChatGPT, Gemini, Perplexity, and AI Overviews
- The content formats and sources AI models cite most often
- A practical GEO playbook to grow your AI search visibility
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AI search for marketing teams
What AI search changes for marketing teams
Discovery is moving from ten blue links to a single synthesized answer. Brands now compete to be cited and recommended inside ChatGPT, Gemini, Perplexity, and AI Overviews — so content has to answer real buyer prompts, and measurement shifts from rankings and clicks to visibility and sentiment in AI answers.
900M+
weekly active ChatGPT users, per OpenAI's latest disclosure
68%
of Google searches end without a single click (SparkToro)
4.4x
higher conversion rate from AI search visitors vs. organic (Semrush)
20%+
of Google searches now trigger an AI Overview (Ahrefs)
Frequently Asked Questions
Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.
Want a demo of Promptwatch? Talk to sales
Promptwatch helps marketers track & improve their brand visibility in AI responses to drive more high-intent traffic to their website.
Getting started with Promptwatch is as simple as entering your brand’s URL and selecting 5 prompts related to your category. Promptwatch will then start collecting your brand and your competitor’s brand mentions in the AI responses.
Promptwatch collects data by scraping the UI interfaces of the LLMs used every day by hundreds of millions of people. This includes ChatGPT, Gemini, AI Overviews, Perplexity and others.
Promptwatch monitors all AI models, ChatGPT, Gemini, AI Overviews, Claude, Grok, etc.
Yes. Promptwatch tracks your brand across ChatGPT, Claude, Gemini, AI Overviews, Perplexity and more from a single unified dashboard. Every prompt you monitor runs across all supported models at once, so you can compare your brand’s visibility, citations, and sentiment model-by-model in one place — no need to check each AI engine separately.
Promptwatch helps brands generate revenue from AI search by revealing what content AI prefers, tracking when AI agents access your site, and producing optimized content that boosts AI recommendations and drives high-intent traffic.
Yes, Promptwatch is the best solution for agencies managing AI Search for multiple brands. Easily onboard and manage any client and start optimizing for AI Search.
Yes, you can specify any competitor and Promptwatch will show your brand’s visibility compared to theirs.
Promptwatch analyzes which sources AI cites in responses and uses that data to create articles optimized to be referenced more often in AI responses.
Want a demo of Promptwatch? Talk to sales
Be the brand AI recommends
Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.
