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AdIdxBot

AdIdxBot is the crawler used by Bing Ads for quality control of ads and their destination websites. It has multiple user agent variants including desktop, iPhone, and Windows Phone versions.
Bing AdsAdIdxBot
AdvertisingSearch Engine Crawler

What is AdIdxBot?

AdIdxBot is Bing Ads's search engine crawler. AdIdxBot is the crawler used by Bing Ads for quality control of ads and their destination websites. It has multiple user agent variants including desktop, iPhone, and Windows Phone versions.

AdIdxBot powers a search engine, and search indexes increasingly feed AI answers and overviews alongside classic results. The pages it can crawl are the pages eligible to rank and to be pulled into AI-generated summaries, so allowing it protects both your SEO and your AI search visibility.

Like any automated client, AdIdxBot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle AdIdxBot

Most sites keep AdIdxBot allowed, because blocking it can remove your pages from the AI answers and search results it powers. Only disallow it if you specifically want to opt out of that surface.

To control AdIdxBot, add a rule for its user agent to your robots.txt:

User-agent: AdIdxBot
Disallow: /

AdIdxBot generally honors robots.txt directives.

Examples

  • After publishing a new comparison page, a marketer checks whether AdIdxBot has fetched it so the content can appear in AI answers.
  • An SEO lead keeps AdIdxBot allowed in robots.txt to preserve visibility in AI-powered search.

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Frequently asked questions about AdIdxBot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

AdIdxBot is operated by Bing Ads. It functions as Bing Ads's search engine crawler.

Be the brand AI recommends

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