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Amazon AdBot

Amazon AdBot is a crawler used by different advertising services at Amazon to determine a website's content in order to provide relevant and appropriate advertising.
AdvertisingSearch Engine Crawler

What is Amazon AdBot?

Amazon AdBot is a search engine crawler. Amazon AdBot is a crawler used by different advertising services at Amazon to determine a website's content in order to provide relevant and appropriate advertising. Amazon AdBot only crawls websites for which Amazon or an advertiser partner may serve an ad.

Amazon AdBot powers a search engine, and search indexes increasingly feed AI answers and overviews alongside classic results. The pages it can crawl are the pages eligible to rank and to be pulled into AI-generated summaries, so allowing it protects both your SEO and your AI search visibility.

Like any automated client, Amazon AdBot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Amazon AdBot

Most sites keep Amazon AdBot allowed, because blocking it can remove your pages from the AI answers and search results it powers. Only disallow it if you specifically want to opt out of that surface.

To control Amazon AdBot, add a rule for its user agent to your robots.txt:

User-agent: AmazonAdBot
Disallow: /

Replace the user-agent token above with the exact string Amazon AdBot sends, check the operator's documentation, since display names and user-agent tokens can differ.

Amazon AdBot generally honors robots.txt directives.

Examples

  • After publishing a new comparison page, a marketer checks whether Amazon AdBot has fetched it so the content can appear in AI answers.
  • An SEO lead keeps Amazon AdBot allowed in robots.txt to preserve visibility in AI-powered search.

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Frequently asked questions about Amazon AdBot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Amazon AdBot is a search engine crawler; its operator is identified in its user-agent string and public documentation.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.

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