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Amazon AdBot

Amazon AdBot scans pages that request ads from Amazon's advertising systems.
AdvertisingSearch Engine Crawler

What is Amazon AdBot?

Amazon AdBot scans pages that request ads from Amazon's advertising systems. Amazon sends the page content through classification systems to detect material that may be inappropriate for ads and to derive contextual signals for ad selection. The expected targets are publisher pages where Amazon or an advertising partner may serve an ad.

Blocking the crawler can reduce access to Amazon Ads demand or leave Amazon with less context for choosing an ad. It does not remove the page from Amazon's shopping or web search results. Amazon documents no AI answer or foundation-model training role for this bot.

Amazon's current documentation identifies the stable user agent as AmazonAdBot and says it honors standard Allow, Disallow, and Crawl-Delay directives. This entry records robots support, but its matching Cloudflare snapshot marks support as false. The official statement is more specific, though logs remain useful when checking a new rule.

The bot identifies itself with a link to https://adbot.amazon.com, and Amazon publishes a current IP list. Amazon also recommends reverse DNS verification, with legitimate hostnames resolving under amazonadbot.com. Those checks are stronger than trusting the user-agent header by itself.

Relevant for AI search

Is Amazon AdBot relevant for AI search?

Yes. Amazon AdBot collects pages for an AI product, so what it can crawl influences how AI systems describe your brand.

Amazon AdBot feeds a search index that also powers that engine's AI answer features and overviews. One crawl can serve a classic results page and a generated summary, so blocking it costs you both the rankings you would expect and a growing share of AI answers built on the same index.

How to handle Amazon AdBot

Publishers using Amazon Ads can allow the public pages where those ads run and exclude unrelated paths. If request volume is the concern, Amazon says Crawl-Delay is supported, though a delay may affect ad performance.

To stop the crawler site-wide, use the official token:

User-agent: AmazonAdBot
Disallow: /

Check Amazon's live IP list or perform forward-confirmed reverse DNS before creating a firewall allowlist. A robots block changes Amazon advertising access. It is not an AI opt-out or a search-engine removal request.

Examples

  • A publisher serves Amazon ads on a sports article, and AmazonAdBot reads the article to classify the page for suitable ad demand.
  • A news site allows article paths but disallows its account area from AmazonAdBot because no Amazon ads appear there.
  • A network team verifies an apparent AmazonAdBot address against Amazon's published list before changing a bot-management rule.

Frequently asked questions about Amazon AdBot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Amazon operates Amazon AdBot for its advertising services.

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