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Bing Preview

BingPreview generates page snapshots for Bing. Note that BingPreview has desktop and mobile variants.
MicrosoftBingPreview
Preview

What is Bing Preview?

Bing Preview is Microsoft's link preview bot. BingPreview generates page snapshots for Bing. Note that BingPreview has desktop and mobile variants.

Bing Preview controls how your links look when they are shared. Rich previews drive clicks across social and messaging platforms, and clean preview metadata also helps AI systems parse your pages. Allowing it keeps your content looking polished wherever it appears.

Like any automated client, Bing Preview consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Bing Preview

You will usually want Bing Preview allowed so shared links render rich previews. Block it only if you do not want preview cards generated for your pages.

To control Bing Preview, add a rule for its user agent to your robots.txt:

User-agent: BingPreview
Disallow: /

Microsoft does not publish a robots.txt commitment for Bing Preview, so confirm how it behaves by watching your access logs.

Examples

  • When a user shares a link, Bing Preview fetches the page's Open Graph tags to build a rich preview card.
  • A team adds Open Graph and image metadata so Bing Preview renders an attractive preview for shared URLs.

Related bots

MSN

MSNBot was the web crawler for Microsoft's MSN Search, which has since been replaced by Bing. Its purpose was to index web pages for inclusion in the MSN search engine.

Search Engine Crawler

Buffer Link Preview Bot

Helps Buffer users create better social media posts by generating rich previews when they share links

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Chrome Privacy Preserving Prefetch Proxy

Chrome's Privacy Preserving Prefetch Proxy service that fetches /.well-known/traffic-advice to enable privacy-preserving prefetch hints.

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Discord Bot

Discord's link preview bot that crawls URLs shared in Discord chats to generate rich previews.

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FacebookExternalHit

Fetches content for shared links on Meta platforms to generate rich previews.

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Frequently asked questions about Bing Preview

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Bing Preview is operated by Microsoft. It functions as Microsoft's link preview bot.

Be the brand AI recommends

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