Promptwatch Logo

MSN

MSNBot was Microsoft's crawler for the former MSN Search engine. It visited web pages so they could be considered for MSN's search index.
Microsoftmsnbot
Search Engine Crawler

What is MSN?

MSNBot was Microsoft's crawler for the former MSN Search engine. It visited web pages so they could be considered for MSN's search index. Microsoft later replaced MSN Search and this crawler line with Bing, making msnbot a legacy identity rather than the normal name for current Microsoft search crawling.

The supplied signatures preserve what older traffic looked like: msnbot/1.1 ( http://search.msn.com/msnbot.htm) and msnbot/2.0b (+http://search.msn.com/msnbot.htm). Both contain the stable msnbot token and point to an old MSN Search hostname. They do not use the modern browser-shaped Bingbot string.

Cloudflare's operator link now leads to Microsoft's overview of Bing crawlers. That page identifies Bingbot as Microsoft's current standard crawler. A site that wants present-day Bing indexing should manage bingbot separately; allowing or denying msnbot is not a substitute for a Bingbot policy.

A modern request carrying one of the old strings needs verification before it is trusted. User-agent headers can be copied, and the source record supplies no Web Bot Auth directory or verified IP flag for MSNBot. Its requested paths and network origin are more informative than the historical label alone.

Robots.txt behavior is not confirmed by the Promptwatch metadata, and Cloudflare's bot directory marks followsRobotsTxt as false. The stable token makes a legacy rule possible, but there is no supplied current Microsoft commitment that MSNBot will honor it. Use a server, CDN, or firewall rule when the request must be denied.

MSNBot's documented purpose predates today's generative search products. Nothing in the record connects it to Microsoft Copilot, an AI answer index, or model training. Blocking the legacy identity has no documented AI opt-out effect; current Microsoft search and AI controls must be evaluated under their current crawler names.

Relevant for AI search

Is MSN relevant for AI search?

Yes. MSN collects pages for an AI product, so what it can crawl influences how AI systems describe your brand.

MSN feeds a search index that also powers that engine's AI answer features and overviews. One crawl can serve a classic results page and a generated summary, so blocking it costs you both the rankings you would expect and a growing share of AI answers built on the same index.

How to handle MSN

Do not keep MSNBot open merely to protect current Bing visibility. Microsoft's current crawler page names Bingbot for that job. If old msnbot requests still reach the site, inspect their source and purpose, then decide whether any legacy integration actually needs them.

The historical token supports this declaration:

User-agent: msnbot
Disallow: /

Compliance remains unknown in this catalog and Cloudflare's bot directory records it as false. Enforce a deny at the edge when necessary, preferably after matching the full legacy signatures and checking for false positives. Maintain separate rules for Bingbot.

Examples

  • An administrator finds `msnbot/2.0b` in recent logs and investigates the source instead of assuming it is today's Bing crawler.
  • A migration removes a legacy MSNBot allow rule while retaining the site's separate policy for verified Bingbot traffic.
  • A firewall blocks repeated requests using an old MSN signature after the site confirms that no supported integration depends on it.

Frequently asked questions about MSN

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

No. MSNBot belonged to MSN Search. Microsoft's current crawler documentation identifies Bingbot as the standard crawler for Bing.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.

Promptwatch Dashboard