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Bluesky Link Preview Service

Bluesky social pulls links in advance to render webpage previews.
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What is Bluesky Link Preview Service?

Bluesky Link Preview Service is Bluesky's link preview bot. Bluesky social pulls links in advance to render webpage previews.

Bluesky Link Preview Service controls how your links look when they are shared. Rich previews drive clicks across social and messaging platforms, and clean preview metadata also helps AI systems parse your pages. Allowing it keeps your content looking polished wherever it appears.

Like any automated client, Bluesky Link Preview Service consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Bluesky Link Preview Service

You will usually want Bluesky Link Preview Service allowed so shared links render rich previews. Block it only if you do not want preview cards generated for your pages.

To control Bluesky Link Preview Service, add a rule for its user agent to your robots.txt:

User-agent: Bluesky
Disallow: /

Bluesky does not publish a robots.txt commitment for Bluesky Link Preview Service, so confirm how it behaves by watching your access logs.

Examples

  • When a user shares a link, Bluesky Link Preview Service fetches the page's Open Graph tags to build a rich preview card.
  • A team adds Open Graph and image metadata so Bluesky Link Preview Service renders an attractive preview for shared URLs.

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GitHub Camo

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Frequently asked questions about Bluesky Link Preview Service

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Bluesky Link Preview Service is operated by Bluesky. It functions as Bluesky's link preview bot.

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