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Loomly Bot

LoomlyBot is part of Loomly's post-planning interface.
LoomlyLoomlyBot
PreviewSocial Media

What is Loomly Bot?

LoomlyBot is part of Loomly's post-planning interface. When a Loomly user includes a webpage in a draft social post, the bot extracts page metadata so the client or team can inspect a preview before publishing.

The result is a mockup inside Loomly, not the final card generated by the destination social network. A LoomlyBot request therefore records work on a draft or planned post rather than a reader opening the URL. The source record does not say how often Loomly refreshes that metadata.

This bot has no documented connection to AI search or model training. Allowing it can restore the in-product preview for a Loomly workflow, but it does not make the page eligible for citation by ChatGPT, Claude, or another assistant.

Cloudflare's bot directory records both the full user agent and its pattern as LoomlyBot. Robots.txt behavior remains unconfirmed in the bot metadata, and Cloudflare's bot directory marks followsRobotsTxt as false. The entry has no verified IP status or signature-agent URL, so the header is an identifier rather than proof of origin.

Indirectly relevant

Is Loomly Bot relevant for AI search?

Indirectly. Loomly Bot has no AI product of its own, but its output can end up in the systems that AI answers draw on.

Loomly Bot fetches pages to build link-preview cards. It does not feed an AI index, but it reads the same Open Graph and structured metadata that AI systems parse to understand your pages, so clean preview metadata doubles as AI-friendly metadata.

How to handle Loomly Bot

Teams using Loomly should let LoomlyBot read the public pages whose links they are preparing for social posts. A private campaign page should remain behind its normal login even if that means no Loomly preview is available.

Use the exact stable token for a robots.txt preference:

User-agent: LoomlyBot
Disallow: /

Cloudflare says the bot does not follow robots.txt, so confirm what happens after the rule is published. Apply a CDN or application block if access must stop. When an expected preview fails, check whether the public URL was denied before changing metadata.

Examples

  • A social team adds a campaign URL to a Loomly draft and sees LoomlyBot retrieve the page for the preview shown during approval.
  • A client keeps an embargoed landing page behind authentication, accepting that Loomly cannot extract a prepublication preview.

Frequently asked questions about Loomly Bot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

It fetches page metadata when Loomly needs to show a social post preview to a user, client, or collaborator before publication.

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