Who operates Loomly Bot?

Loomly Bot is operated by Loomly. It functions as Loomly's link preview bot.

Does Loomly Bot respect robots.txt?

Loomly has not published a robots.txt commitment for Loomly Bot. Treat its behavior as unconfirmed and watch your access logs to see whether your rules are honored.

Should I block Loomly Bot?

Usually no. Blocking Loomly Bot means links to your pages lose their preview cards, which typically reduces how many people click through.

Loomly Bot - What It Is & How to Handle It

What is Loomly Bot?

Loomly Bot is Loomly's link preview bot. LoomlyBot is used to extract metadata from web pages in order to show a social media post preview within Loomly so that clients can see what their social media posts will look like when published.

Loomly Bot controls how your links look when they are shared. Rich previews drive clicks across social and messaging platforms, and clean preview metadata also helps AI systems parse your pages. Allowing it keeps your content looking polished wherever it appears.

Like any automated client, Loomly Bot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Loomly Bot

You will usually want Loomly Bot allowed so shared links render rich previews. Block it only if you do not want preview cards generated for your pages.

To control Loomly Bot, add a rule for its user agent to your robots.txt:

User-agent: LoomlyBot
Disallow: /

Loomly does not publish a robots.txt commitment for Loomly Bot, so confirm how it behaves by watching your access logs.

Examples

When a user shares a link, Loomly Bot fetches the page's Open Graph tags to build a rich preview card.
A team adds Open Graph and image metadata so Loomly Bot renders an attractive preview for shared URLs.