Who operates naver-blueno?

naver-blueno is operated by Naver. It functions as Naver's link preview bot.

Does naver-blueno respect robots.txt?

Yes. naver-blueno generally follows robots.txt directives, so you can allow or disallow it with a rule for its user agent.

naver-blueno - What It Is & How to Handle It

Q: Should I block naver-blueno?

Usually no, allowing it lets your shared links render rich previews. Block it only if you do not want preview cards for your pages.

What is naver-blueno?

naver-blueno is Naver's link preview bot. Naver's preview-snippet crawler that fetches summary information (titles, descriptions, images) when users insert links in Naver services such as blogs or cafés. It operates on demand and respects robots.txt.

naver-blueno controls how your links look when they are shared. Rich previews drive clicks across social and messaging platforms, and clean preview metadata also helps AI systems parse your pages. Allowing it keeps your content looking polished wherever it appears.

Like any automated client, naver-blueno consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle naver-blueno

You will usually want naver-blueno allowed so shared links render rich previews. Block it only if you do not want preview cards generated for your pages.

To control naver-blueno, add a rule for its user agent to your robots.txt:

User-agent: naver-blueno
Disallow: /

naver-blueno generally honors robots.txt directives.

Examples

When a user shares a link, naver-blueno fetches the page's Open Graph tags to build a rich preview card.
A team adds Open Graph and image metadata so naver-blueno renders an attractive preview for shared URLs.

Related bots

adsnaver

Naver's ad crawler that periodically visits registered ad landing pages to collect on-page content for effective ad matching and ranking. It ignores robots.txt for URLs registered in the ad system.

Search Engine Crawler