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Orlo Link Preview

Orlo Link Preview works inside Orlo's social media publishing workflow.
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What is Orlo Link Preview?

Orlo Link Preview works inside Orlo's social media publishing workflow. When an Orlo user adds a link to a post that is being prepared or scheduled, the bot fetches the destination so the composer can show a preview before publication.

Orlo's composer guide places the link previewer behind the Edit Link action. In the same screen, a user can configure link tracking, UTM tracking, and a custom short-link prefix. Those settings concern the published URL and click reporting; the Orlo-LinkPreview request is the earlier fetch used to inspect the destination.

This traffic is tied to a user's social post, not a continuous crawl for an index. It has no documented AI search or model-training role. Blocking it may prevent an Orlo author from seeing or preparing the link preview, but it does not opt the page out of native social-network crawlers or AI systems.

Cloudflare's bot directory records the full user agent as Orlo-LinkPreview/1.0 and says it does not follow robots.txt. There is no verified IP or signature in this entry. Treat the header as a useful explanation for a request, not proof that Orlo sent it.

Indirectly relevant

Is Orlo Link Preview relevant for AI search?

Indirectly. Orlo Link Preview has no AI product of its own, but its output can end up in the systems that AI answers draw on.

Orlo Link Preview fetches pages to build link-preview cards. It does not feed an AI index, but it reads the same Open Graph and structured metadata that AI systems parse to understand your pages, so clean preview metadata doubles as AI-friendly metadata.

How to handle Orlo Link Preview

Keep public campaign and article pages reachable if communications teams use Orlo to compose posts about them. A failed fetch should be investigated in the Orlo composer and origin logs, especially when a WAF blocks automated clients.

The stable token can be used to state a preference:

User-agent: Orlo-LinkPreview
Disallow: /

The metadata does not confirm compliance, and Cloudflare's bot directory marks the bot as not following robots.txt. Enforce a required block at the edge or application. Do not expose drafts, intranet pages, or authenticated campaign material just to make an Orlo preview work.

Examples

  • A council communications officer adds an alert URL to a scheduled Orlo post, and `Orlo-LinkPreview/1.0` loads the public page in the composer.
  • A team edits UTM settings for a campaign link while the preview fetch remains a separate request to the original destination.
  • A private draft URL returns `401` to Orlo Link Preview, so the author uses the published public URL rather than weakening the draft's access controls.

Frequently asked questions about Orlo Link Preview

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

It visits when Orlo needs a preview for a link being prepared or scheduled in a social media post.

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