Most Cited Sites in ChatGPT for Travel-Related Prompts - October 2026
Klaas FoppenMost Cited Sites in ChatGPT
for Travel-Related Prompts
When someone asks ChatGPT where to stay, what to do in a city, or how to book a trip, these are the sites it links to in its answer. Based on Promptwatch data from Sep 28 to Oct 4, 2026, collected from real travel prompts run through ChatGPT.
Skyscanner leads, ahead of Going and Tripadvisor
Skyscanner is the most cited travel brand for organic prompts in this chart. Its main site, skyscanner.net and skyscanner.com combined, earns 0.78% of all travel citations. Going.com follows at 0.52% and Tripadvisor at 0.49%.
Kayak (0.37%), Airbnb (0.27%), and Reddit (0.27%) complete the top six. Expedia ranks lower than you might expect at 0.13%, level with Lonely Planet and Time Out.
Where travel brands should show up
- Watch the deal and fare sites in your market. Going.com, a flight deal service, earns more citations than Tripadvisor.com.
- Collect reviews on Tripadvisor and Trustpilot, and aim for coverage by Which?. Together these review and advice sites earn 0.86% of travel citations.
Citation Share by Source Type
for Travel-Related Prompts
Combined citation share for the 17 domains above, grouped by source type. Percentages remain a share of all travel citations, not just these 17 domains.
Booking and search sites earn more than half of the citations shown
The 17 travel sites in this chart together earn 4.18% of all travel citations. Booking and search sites have the largest share at 2.42%, followed by reviews and advice at 0.86%. Travel guides and reference sites add 0.37%, Reddit 0.27%, tours 0.16%, and transportation.gov 0.1%.
Where to audit your brand's travel footprint
- Make sure your listings on Skyscanner, Kayak, Airbnb, and Expedia are accurate. Booking and search sites earn more than half of the citations in this chart.
- Get your destination or property featured in travel guides like Lonely Planet and Time Out, which ChatGPT cites for trip planning.
How we collect this data
We collect millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms: over 26 billion data points and growing. This gives us one of the largest datasets on how AI search engines cite sources and recommend brands.
Real UI monitoring
Data straight from the interfaces of ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and more.
26B+ data points
Over 26 billion analyzed citations, prompts, and responses, one of the largest AI search datasets available.
Continuously updated
Refreshed constantly so the trends you see reflect the latest behavior of AI search engines.
Aggregated & public
Published freely for the GEO community, based on aggregated, non-identifiable trends.
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