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Google StoreBot

Google StoreBot gathers commerce information for Google Shopping.
E-commerceSearch Engine Crawler

What is Google StoreBot?

Google StoreBot gathers commerce information for Google Shopping. Rules addressed to its Storebot-Google token affect Shopping surfaces, including the Shopping tab within Google Search, rather than the ordinary web results produced from Googlebot's index.

Its crawl can extend past a product detail page. The crawler record describes StoreBot moving through product pages and checkout flows, using automated form filling for details such as delivery addresses so Google can collect information about price, delivery, and payment options. That can make its traffic look more like a shopping session than a simple page fetch.

Google publishes desktop and mobile StoreBot user agents. It classifies StoreBot as a common crawler, which means automatic requests follow robots.txt, and notes that StoreBot only uses HTTP caching in some conditions. Logs can therefore contain repeat fetches as Google refreshes shopping data.

StoreBot's direct visibility effect is limited to Google Shopping. A product page may also appear in ordinary Search or an AI Overview through Googlebot's separate crawl, but a StoreBot visit alone does not establish that eligibility. Google does not document StoreBot as a Gemini training crawler.

Relevant for AI searchAI Overviews

Is Google StoreBot relevant for AI search?

Yes. Google StoreBot feeds AI Overviews, so the pages it can reach shape what those AI products say about you.

Google StoreBot feeds a search index that also powers that engine's AI answer features and overviews. One crawl can serve a classic results page and a generated summary, so blocking it costs you both the rankings you would expect and a growing share of AI answers built on the same index.

How to handle Google StoreBot

Merchants that want their product and fulfillment information available across Google Shopping should let StoreBot reach the relevant public flow. Keep account and administrative pages behind real authorization checks. Apply the same protection to any action that should never be automated.

Use the documented token to block the crawler completely:

User-agent: Storebot-Google
Disallow: /

You can disallow only selected paths instead, such as an internal checkout endpoint that StoreBot does not need. Google documents StoreBot as following robots.txt, but robots rules do not prevent a person or another client from requesting the same URLs.

Examples

  • A retailer sees a mobile `Storebot-Google/1.0` session move from a product page into delivery and checkout pages while Google refreshes Shopping information.
  • A merchant allows StoreBot through product and shipping routes but requires authenticated sessions for customer accounts and order-management endpoints.

Frequently asked questions about Google StoreBot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Google says crawl preferences for StoreBot affect all Google Shopping surfaces, including the Shopping tab in Google Search and Google Shopping.

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