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Pinterest Bot

Pinterest's web crawler that indexes content for their platform. It crawls websites to collect metadata for Pins, including images, titles, descriptions, and prices.
Pinterest
Search Engine CrawlerSocial Media

What is Pinterest Bot?

Pinterest Bot is Pinterest's search engine crawler. Pinterest's web crawler that indexes content for their platform. It crawls websites to collect metadata for Pins, including images, titles, descriptions, and prices. The crawler also helps maintain Pin data accuracy and detect broken links.

Pinterest Bot powers a search engine, and search indexes increasingly feed AI answers and overviews alongside classic results. The pages it can crawl are the pages eligible to rank and to be pulled into AI-generated summaries, so allowing it protects both your SEO and your AI search visibility.

Like any automated client, Pinterest Bot consumes crawl budget and appears in your server and CDN logs. Reviewing those logs alongside your robots.txt rules helps you keep automated traffic deliberate and easy to reason about.

Want to see every AI bot hitting your site? Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic, so you can watch ChatGPT, Claude, Perplexity, Gemini, and others crawl your pages and connect those visits to real citations and revenue. Learn more in AI crawler logs.

See every AI bot hitting your site

Promptwatch turns your server and CDN logs into a live view of AI crawler and agent traffic. Watch ChatGPT, Claude, Perplexity, Gemini, and more crawl your pages in real time, see exactly what they take, and connect every crawl to the citations and revenue it drives.

How to handle Pinterest Bot

Most sites keep Pinterest Bot allowed, because blocking it can remove your pages from the AI answers and search results it powers. Only disallow it if you specifically want to opt out of that surface.

To control Pinterest Bot, add a rule for its user agent to your robots.txt:

User-agent: PinterestBot
Disallow: /

Replace the user-agent token above with the exact string Pinterest Bot sends, check the operator's documentation, since display names and user-agent tokens can differ.

Pinterest Bot generally honors robots.txt directives.

Examples

  • After publishing a new comparison page, a marketer checks whether Pinterest Bot has fetched it so the content can appear in AI answers.
  • An SEO lead keeps Pinterest Bot allowed in robots.txt to preserve visibility in AI-powered search.

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Frequently asked questions about Pinterest Bot

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

Pinterest Bot is operated by Pinterest. It functions as Pinterest's search engine crawler.

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