Promptwatch VS 
Qwairy
From AI answer to published page, automatically
Promptwatch publishes fixes straight to Webflow, Framer, and WordPress and assigns every action an owner. Qwairy stops at exports and API handoffs, leaving the shipping to you.
1,840+ brands and agencies use Promptwatch to grow in AI search
Promptwatch turns AI search evidence into published improvements.
Promptwatch combines real AI responses with crawler activity and visitor and conversion data, then maps those signals against the pages already on your site. Your team can find gaps, assign the next step, investigate in Agent Chat, and publish approved content to your CMS from one workflow.
- One workspace from the first AI mention to published content
- Native visitor and conversion tracking on every paid plan
- Assignable Action Items with owners and statuses
- Content Agents that publish straight to Webflow, Framer, and WordPress
Content Agents
Plan new content and page updates from live, site-indexed gaps. Once approved, agents can publish the work to your CMS on a recurring schedule.
Agent Chat
Ask questions across real AI responses, crawler activity, referred visitors, and conversions. Agent Chat returns project-aware answers, charts, and next steps grounded in the same live evidence.
Action Items
Turn findings into assignable work with an owner and progress state, then move content tasks directly into Content Agents for execution.
Content Gap Analysis
Index the whole site and score every tracked prompt against published pages. See which page needs an update and where a new page could close the gap.
Platform Overview
Compare the operating layer: analysis, content execution, task workflows, and prompt organization
AI Visibility & Prompt Intelligence
Measure AI presence, research demand, and inspect the searches behind generated answers
Technical Access & Business Impact
Keep audits, observed crawler requests, human visits, and revenue as separate measurable signals
Content & Market Intelligence
Create and improve content while tracking the external sources, products, and ads that shape AI answers
Integrations, Localization & Plans
Compare geographic coverage, data access, reporting, agency controls, and the cost of operating at scale
Promptwatchget started
Make AI Search your next revenue channel
See where you show up in ChatGPT, Gemini and Perplexity, and turn those answers into traffic that converts.
platform
One platform for all your AI search visibility
Track your AI search visibility across every major platform, understand how AI agents and real users interact with your website, and turn insights into actionable content and improvements your team can ship.
Track realtime prompt data & never miss an opportunity
Track real prompts across ChatGPT, Claude, Gemini and Perplexity, with visibility and share of voice per brand.
Folk
HubSpot
Pipedrive360 insights for every agent and human click
Combine crawler logs, citations and human clicks per topic to see which pages actually drive AI traffic.
Take action
Turn insights into actions your team and AI agents can ship
Content creation & refresh based on realtime data
AI agents that create and refresh content based on real citation data.
Fact check what AI says about you fix what it gets wrong
Catch outdated or incorrect claims AI models make about your products and pricing.
Actionable insights for your entire team
Turn insights into tasks and split the work between your team and AI agents.
insights at scale
Our data tells the story with
26,520,890,000 citations, clicks, and prompts
As one of the first AI SEO/GEO platforms collecting real prompt data and crawler logs, our insights are featured in leading newspapers and research firms worldwide.
Testimonials
From startups to global brands. Take control of your AI visibility.
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
A game changer for AI visibility
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Powerful off-site mention tracking
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
AI visibility data in real depth
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Effortless multi-client monitoring
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
The best mix of value and innovation
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Content gaps turned into opportunities
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Insights legacy SEO tools can't give you
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Smarter content decisions
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
The only tool that ticked every box
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
A measurable lift in LLM visibility
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Your data, from every angle
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
See what matters, then take action
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
A clear roadmap, not just a dashboard
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
See exactly how AI uses our content
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Adwise
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
Getting clients discovered on ChatGPT
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
agent analytics
Know when AI agents request your pages
See observed requests from ChatGPTBot, ClaudeBot, PerplexityBot, and other AI crawlers, including the requested page and HTTP outcome. A crawler request proves access, not indexing or citation.
Real-time Tracking
See which pages are being read, cited, and recommended by AI.
Citation Analytics
Track AI citations and measure brand visibility across platforms.
Error Tracking
Track errors and monitor your AI search performance.
Optimization Insights
Get recommendations to boost indexing and content visibility.
offsite citations
See where AI actually finds your brand
Track offsite brand mentions across Reddit, YouTube, and the wider web. Connect those mentions to the sources AI cites, then prioritize the pages and communities that can influence future answers.
Reddit Tracking
See when Reddit posts are impacting your search visibility and brand mentions.
YouTube Analysis
Track video content citations and monitor your brand's presence across YouTube.
Citation Analysis
Identify content types like how-to guides, listicles, and articles driving citations.
Track offsite brand mentions
Track and filter citations to see where your brand is mentioned across external sources.
Testimonials
From startups to global brands. Take control of your AI visibility.
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
Getting clients discovered on ChatGPT
We get clients discovered on AI platforms like ChatGPT by tracking AI-generated answers and optimizing with real data
Rens de Jonge
Owner, Revisto Marketing
Powerful off-site mention tracking
Promptwatch stands out for its powerful features, especially its earned media tracking for off-site mentions, the 'Actions' feature, and its well-documented API integrations. It overall helps us take the right actions to improve our visibility in AI Search engines.
Rutger van der Lee
Founder, NXT Pharma
AI visibility data in real depth
Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.
Susanna Marsiglia
Senior SEO Consultant and UX Specialist, Six Group
Built for real business needs
Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space
Pim Broekstra
SEO manager, Center Parcs
A game changer for AI visibility
Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.
Alessandro Di Vito
Managing Consultant, Elaboratum
Effortless multi-client monitoring
Promptwatch makes it easy to monitor AI visibility across multiple clients, with an intuitive dashboard, rapid product improvements, and a highly responsive customer success team.
Joep Meertens
Co-Founder, MX2
The best mix of value and innovation
Promptwatch offers the best mix of value, innovation, and features we've seen. They ship meaningful improvements consistently, and their outstanding, Spanish-speaking support team has been a huge asset for us.
Manuel Montilla
Founder/CEO, Scrolling
Content gaps turned into opportunities
Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.
Stijn Visser
Marketing Innovation Lead, Bambuu
Insights legacy SEO tools can't give you
Promptwatch delivers GEO insights you simply can't find in legacy search tools, and shows you exactly what content your website is missing to appear in AI Search engines.
Remy da Thesta Jacobs de Bok
Digital Marketing Manager, Schoonenberg
Smarter content decisions
Promptwatch gives our agency the GEO visibility needed to make smarter content decisions. Its prompt tracking and content gap insights help our clients build a stronger presence across AI search platforms.
Anna Zwettler
Content Manager, NoNonsense
The only tool that ticked every box
I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team.
Lucyna Polok
SEO Content Specialist, Octolize
A measurable lift in LLM visibility
Since implementing Promptwatch, we’ve seen a measurable increase in our LLM visibility. Its clear insights into share of voice, content gaps, and AI crawler activity have made it a core part of our marketing reporting stack.
Sam Franklin
VP Marketing, Landytech
Your data, from every angle
Promptwatch gives me the ability to look at data from several different angles, like diving deep into specific visitors and understanding citations. Our team cares about evolving the product.
Breno Spadotto
Demand Generation Specialist, Marvia
See what matters, then take action
Promptwatch pulls all your competitors and gives you an analysis of those prompt-versus-your competitors. There are a lot of tools out there, but this one is easier to see what matters and take action.
Michael Cole
CMO, Everflow
A clear roadmap, not just a dashboard
Promptwatch turns AI visibility data into a clear project roadmap. Instead of just showing where you stand, it provides actionable next steps to help you prioritize what to optimize in AI Search
Ramon Labrie
Digital Marketing Specialist, Deepblue Digital
See exactly how AI uses our content
In Promptwatch we are able to see how active the ChatGPT bot is on our client websites and exactly how often our content is being used in responses of LLMs.
Marijn ten Bulte
Head of Organic Channels, Adwise
Keeps the whole team focused
The regular updates and visibility monitoring from Promptwatch are great. It helps us prioritize the right opportunities, stay aligned as a team, and keep our efforts focused.
Tom de Bakker
Head of Marketing, Wortell
full platform
Add execution to your AI visibility stack
Qwairy is a broad GEO suite with 10+ providers, an Action Center, content drafting, technical audits, connected analytics, and Business-tier crawler logs. Promptwatch focuses the full loop on discovering demand, indexing site coverage, assigning work, publishing content, and measuring the result.
Track any country, language and city
Run prompts from any country, in any language and down to city level, so you see the answers local customers actually get.
Track any AI search engine
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and more, compared side by side in one dashboard.
Connect to your website
Connect your CDN to see which AI crawlers read your pages, and your CMS to publish straight to your site.
Prompt with personas
Prompt the way your real buyers would, with the role, goals and context of each audience.
Agent health check
Audit your site to make sure AI agents can reach, read and understand every page.
Agent analytics
See which AI crawlers visit your site, how often, and which pages they read.
Fact check what AI says about you
Every claim AI makes about your brand is checked against your knowledge base, with how often it shows up and the source that proves it wrong.
get started
Make AI Search your next revenue channel
See where you show up in ChatGPT, Gemini and Perplexity, and turn those answers into traffic that converts.
Frequently Asked Questions
Common questions when comparing Promptwatch and Qwairy for AI visibility, content execution, attribution, and agency workflows.
Want a demo of Promptwatch? Talk to sales
Both are broad GEO platforms, not simple prompt trackers. Qwairy is especially strong on model breadth, country and language coverage, source intelligence, its Action Center, and connected analytics. Promptwatch differs in the execution layer: autonomous Content Agents, a site-wide semantic content index, direct CMS publishing, assignable Action Items, and plan allowances instead of a shared credit pool.
Qwairy is a strong fit for SEO teams and agencies that want 10+ providers, 38+ models, 240+ country coverage, 45+ languages, guided content creation, and broad source intelligence from €79 per month. It is particularly attractive when country-level localization is enough and a shared credit pool suits variable usage. Business and Enterprise buyers can add crawler analytics, BI, client isolation, and white-label controls.
Qwairy has seven Core public interfaces at one credit per answer: ChatGPT, Perplexity, Copilot, Grok, Gemini, Google AI Overview, and Google AI Mode. Its Premium catalog uses official APIs for versioned OpenAI, Claude, Gemini, Perplexity, Grok, Mistral, and DeepSeek models at two to 20 credits per answer. This is broad coverage, but Claude, Mistral, and DeepSeek are not tracked through a public user interface.
Qwairy discovers prompts from People Also Ask, Reddit, Google Search Console, Bing Webmaster Tools, and AI-generated suggestions. Its Query Fan-Out view captures background web searches from supported AI answers. Priority and Demand scores combine monitored gaps, fan-out frequency, citations, and connected search impressions. Those signals are useful, but they are not the same as Promptwatch's standalone monthly prompt volume estimates and difficulty scores.
Yes. Site Readiness is a technical audit that checks robots.txt against 63 known AI crawlers. Separate Crawler Analytics on the €449 per month Business plan ingests actual server or CDN requests and reports requested pages, frequency, freshness, and HTTP outcomes. A request proves access, not indexing or citation. Referrer Analytics uses a connected analytics provider for human visits, while AI Revenue on Growth and higher measures supported conversions and revenue.
Qwairy's Content Studio is a capable guided workflow for briefs, editable outlines, and full Markdown drafts in 45+ languages. It documents exports to Google Docs, Notion, and Markdown, and Growth customers can retrieve content through the REST API for an external CMS workflow. It does not document autonomous content schedules or direct Webflow, Framer, and WordPress publishing. Promptwatch Content Agents provide that automated planning and publishing layer.
Qwairy's Content Opportunities start with monitored AI answers: a brand gap is a prompt where competitors appear and your brand does not, while source analysis finds cited pages where competitors are present and you are absent. Promptwatch also builds a search index from the pages in your sitemap and Search Console, then scores how well those pages answer each tracked prompt. That site-index approach can tell a team whether to improve a specific page or create a new one.
It is a real operational workflow. Qwairy sends deterministic recommendations to a Suggestions inbox, lets users accept or decline them, and moves accepted work through a focus list or To Do, In Progress, and Done Kanban board. It rescans daily and measures supported outcomes for 90 days after completion. Promptwatch also has assignable Action Items, with a direct handoff into its Content Agents and site-index content gap workflow.
Qwairy Starter is €79 per month for one workspace, 100 prompts, 1,300 credits, Content Studio, and MCP. Growth is €199 for five workspaces, 300 prompts, 3,900 credits, REST API, and AI Revenue. Business is €449 for 20 workspaces, 800 prompts, 10,400 credits, Crawler Analytics, Looker Studio, and Virtual Teams. Enterprise adds SSO, white-label branding, and a custom domain. Annual prices are €790, €1,990, and €4,490. Credits roll over, but monitoring pauses when the balance reaches zero.
Want a demo of Promptwatch? Talk to sales
Be the brand AI recommends
Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.
