TL;DR
- Promptwatch lets every Brands plan choose from 12 AI platforms, and Profound's trial covers 3, with up to 9 on Enterprise.
- Both tools track AI crawlers, but Promptwatch joins crawler logs to citations and AI-referred visits so you can see which crawled pages actually get cited and clicked.
- Promptwatch's Content Gap Analysis re-runs each prompt's fan-out queries against your own indexed site and lists the questions none of your pages answer, then the content agent drafts the missing pages.
Profound's pricing changed this autumn. Profound removed its $99 Starter and $399 Growth brand plans around September 21, 2026, so any comparison built on "both start at $99" is out of date. Brands now choose between a free 7-day trial and a custom Enterprise contract.
Promptwatch vs Profound at a glance
| Promptwatch | Profound | |
|---|---|---|
| Entry pricing (brands) | Free plan, then Essential at $95/month | Free 7-day trial, then custom Enterprise pricing |
| Published paid plans | Essential $95, Professional $245, Business $579 | None for brands (Enterprise by quote) |
| Agency pricing | Kick-off $199, Growth $399, Scale $799 per month | Agency Growth, priced per client workspace |
| AI platforms available | 12 on every Brands plan (4 tracked per project); all 12 at once on Agency plans | 3 on trial; up to 9 on Enterprise |
| Prompts | 50 / 150 / 350 on Brands plans; unlimited on Agency plans | 50 fixed prompts on trial; tailored on Enterprise |
| Data collection | Scrapes the live user interface of each AI platform | Not specified |
| Country, state, and city tracking | Every plan | 1 region and 1 language on trial; custom on Enterprise |
| AI crawler logs | From Professional (25M entries) | Agent Analytics on trial and Enterprise |
| Crawl-to-citation view | 360 Dashboard on every plan | Not specified |
| Content gap analysis against your own site | Every plan | Not specified |
| Content generation | Content agent with AEO Articles from Professional | Agents with AI Marketer credits |
| ChatGPT Shopping tracking | Business plan | Enterprise |
| API and MCP | Every paid plan | API on Enterprise |
| Data retention | No retention cutoff | All-time history listed on Enterprise |
What changed in Profound's pricing in September 2026
Profound's pricing page now lists two plans for brands: a free Trial and Enterprise. The trial runs 50 prompts daily for 7 days across ChatGPT, Gemini, and Google AI Overviews. The prompt set is a recommended list based on your industry, and it can't be edited during the trial.
Enterprise is quoted by sales. It covers up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search. Custom languages and regions, ChatGPT Shopping, prompt exports, API access, SSO, and dedicated support are listed as Enterprise features.
For a team that wants to keep tracking after day 7, the practical step is a sales conversation. There is no published monthly price for a brand to compare against.
Promptwatch pricing in October 2026
Promptwatch publishes three Brands plans. Essential costs $95/month for 50 prompts and 6,000 AI responses a month, which works out to about 1.6 cents per tracked response. Professional costs $245/month for 150 prompts and 18,000 responses, and Business costs $579/month for 350 prompts and 42,000 responses.
You can start on a free plan, and Essential includes a 7-day free trial. Crawler logs start on Professional, ChatGPT Shopping tracking starts on Business, and every paid plan includes API and MCP access.
| Plan | Price | Prompts | AI responses/month | Crawler logs | AEO Articles/month |
|---|---|---|---|---|---|
| Essential | $95/mo | 50 | 6,000 | Not included | Not included |
| Professional | $245/mo | 150 | 18,000 | 25M entries | 5 |
| Business | $579/mo | 350 | 42,000 | 100M entries | 10 |
Agencies have their own tiers: Kick-off at $199/month, Growth at $399/month, and Scale at $799/month. All three include unlimited prompts, unlimited client and pitch projects, and all 12 AI platforms tracked at the same time, metered by monthly Agent Credits.
AI platform coverage
Promptwatch tracks 12 platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Microsoft Copilot, Meta Llama, DeepSeek, Grok, OpenCode, and Claude Code. On Brands plans, each project actively tracks 4 of the 12 at a time, and every plan, Essential included, can choose from the full list. Agency plans track all 12 at once.
Profound's trial covers ChatGPT, Gemini, and Google AI Overviews. Its Enterprise list adds Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek, Claude, and Exa Search. Grok, Meta Llama, and coding agents such as Claude Code are not on Profound's published list.
Coverage matters more than it looks because each engine cites differently. Perplexity and ChatGPT Search cite many sources per answer, Google AI Overviews and AI Mode are citation-heavy by design, and the standalone Gemini app shows very few source links. For Gemini, brand mention and visibility metrics carry more signal than citation counts.
How each tool collects AI answers
Promptwatch scrapes the real user interface of each AI platform, the same chat screens people use every day. The answers you see reflect localization, ordering, and citations exactly as a real user in that market receives them. API responses and the shipped chat experience can differ materially, which is why Promptwatch built its collection this way. The trade-offs are covered in more depth in our guide to AI search monitoring API data versus UI data.
Profound's pricing page does not state whether tracked answers come from the interface or from APIs. If that distinction matters for your reporting, ask for it in writing during the sales process.
Location is the second half of collection. A Promptwatch monitor can be scoped to a country, a language, and optionally a US state or city on every plan, and it routes through a geo-located residential proxy with a matched browser locale and timezone. Teams that need to monitor brand visibility in regional AI search engines across different countries set up one monitor per market for clean time series.
Prompt tracking and visibility scoring
Promptwatch's prompt tracking attaches prompt volume, prompt difficulty, and the query fan-out to every tracked prompt. Suggestions come from Google Search Console queries, a prompt generator built on your own site content, a seed query or page, and competitor gap analysis. Prompts can be tagged by type (Organic, Brand Specific, Competitor Comparison) and by intent, from informational to transactional.
The visibility score uses a published method. Each response is placed in one of nine bands, from sole recommendation (100) down to a minimal mention (1-9), and responses where the brand is absent count as zero in the average. That is why a brand with many mentions can still score low if it is usually buried in long lists. The full method is explained in our breakdown of the visibility score.
Prospects comparing tools often report a 5 to 15% difference in visibility scores between Promptwatch and another platform. Different tools weigh position, tone, and absence differently, so some gap is expected. What makes a score usable is a published, consistent method you can trend week over week.
Profound's trial gives you its recommended 50-prompt set for 7 days. Editing, disabling, and adding prompts is listed on Enterprise. Profound also sells Prompt Volumes, a separate dataset of conversation data, with 5 searches on the trial and custom volume on Enterprise.
AI crawler logs and the crawl-to-citation path
Both platforms read AI crawler activity from your CDN or hosting logs, so no JavaScript tag is needed. Promptwatch connects directly to Akamai, AWS CloudFront, Cloudflare, Fastly, Google Cloud CDN, Netlify, and Vercel, with a manual setup option for anything else. Profound lists a similar set of integrations for its Agent Analytics product, including WordPress and Google Analytics.
Promptwatch's AI crawler logs record every hit from bots such as GPTBot, ClaudeBot, and PerplexityBot, with the page requested, the status code, and the timestamp. Crawler logs are included from Professional, with 25M entries a month, and 100M on Business. If you only need to see which AI bots are crawling your website, our step-by-step guide covers the manual options too.
The difference is what the logs connect to. Promptwatch's 360 Dashboard, available on every plan, joins crawl activity, citation clicks, and tracked citations into one view per page. A page that gets crawled often but is rarely cited points to a content problem. A page that is never crawled, or returns 403 errors to AI bots, points to an access problem, and those two need different fixes.
Visitor Analytics then tracks AI-referred human visits and conversions separately from bot activity. Crawlers show what AI can see, and human clicks show what is converting, so Promptwatch keeps them in separate reports.
Content gap analysis and content creation
Promptwatch's Content Gap Analysis is built on a search index of your own site. Your sitemap is crawled, each page is split into paragraph-level embeddings, and each tracked prompt's fan-out queries are re-run against that index. The output is a coverage score by prompt type and a list of the specific questions none of your pages answer.
From there, the content agent drafts new pages or optimizes existing ones, grounded in your citation data, your gaps, and the private Knowledge Base you upload. Every draft goes to a review inbox by default, and approved pieces publish directly to WordPress, Webflow, or Framer (other CMSs via export). AEO Articles are included from Professional at 5 a month, and 10 on Business.
"Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what's missing, prioritize improvements, and optimize more effectively for LLMs."
Profound generates content through its Agents, which run on AI Marketer credits. The trial includes limited credits, and Enterprise credits are set per contract. Profound's pricing page does not describe a gap analysis against your own indexed site.
Refreshing matters as much as publishing. Promptwatch's data shows citation relevance holds for roughly 8 to 14 weeks before a refresh helps, because models re-crawl and re-index on their own schedule. Pages can quietly stop being chosen with no ranking drop or technical error to warn you.
Recommendations and day-to-day workflow
Promptwatch's Action Items run as a daily agent on each project. It rotates focus across content, performance, Reddit, off-site mentions, and sentiment, and each item explains its reasoning, expected GEO impact, and severity. Items can be assigned to a named team member, and a human marks them done; the agent never changes your site on its own.
Agent Chat lets you ask questions about your AI Search data in plain language and act on the answer in the same conversation. Profound's equivalent is its Suggestions feature, limited on the trial and unlimited on Enterprise.
For reporting, Promptwatch produces branded PDF reports, weekly scheduled reports, CSV exports across 15 data types on Professional and above, and a Data Studio connector. Scheduled reports are weekly only, and CSV exports run on demand.
Which teams Promptwatch fits
Promptwatch fits teams that want a published price and the full workflow, from tracking to content, on the first plan. These are the cases where that shows up most:
- Marketing and SEO teams without a dedicated analyst. Promptwatch is built for marketers, and the dashboard explains each metric as you go. Action Items turns the data into a prioritized list of tasks, each with a named owner.
- Agencies managing several clients. One subscription covers unlimited client and pitch projects with all 12 platforms tracked at once, and only the agency is invoiced. Pitch projects let an agency show a prospect real data before signing, and Profound's agency offer is priced per client workspace.
- Brands in several countries or languages. Country, language, US state, and city targeting is on every plan, with one monitor per market for clean time series. Profound's trial covers one region and one language.
- Multi-location businesses. Franchises, dealerships, clinics, and local service brands can track city-level prompts such as "best dentist in Chicago," where AI answers change from one city to the next.
- E-commerce and retail brands. The Business plan tracks product-level visibility in ChatGPT Shopping, with catalog import by CSV for up to 5,000 products. Profound lists ChatGPT Shopping on Enterprise.
- Software and developer-tool companies. Promptwatch tracks Claude Code and OpenCode alongside the chat assistants, so dev-tool brands can see whether coding agents recommend them.
- PR and communications teams. Off-site Mentions and dedicated Reddit and YouTube citation feeds show which third-party articles, threads, and videos AI cites when it talks about your brand.
- Regulated industries. Healthcare, pharma, finance, and insurance teams can read sentiment per response and keep every content draft in a review inbox until it's approved. Crawler-log setup takes minutes with no code changes, which leaves room for internal IT and security review.
- Content teams that publish at volume. Content Gap Analysis shows what to write next, and the content agent drafts it and publishes to WordPress, Webflow, or Framer once approved.
- Data and BI teams. REST API and MCP access come with every paid plan, and the Data Studio connector (from Professional) blends Promptwatch data with GA4 and Search Console.
- Multi-brand companies. Each brand gets its own project with its own competitors and prompts, and brand merging rolls sub-brands or legal entities into one visibility score.
"I tested several tools to measure brand visibility in LLMs, and Promptwatch was the only one that ticked all our boxes. It keeps improving with new features and has become essential for our marketing team."
Start a 7-day free trial on Essential and compare your first week of data against any other tool you are evaluating.
FAQ
Is Promptwatch better than Profound?
For most marketing, SEO, and agency teams, Promptwatch covers more at a published price. It starts at $95/month with 12 AI platforms to choose from, includes Content Gap Analysis and the 360 Dashboard on every plan, and adds crawler logs from $245/month. Profound now offers a 7-day free trial and then custom Enterprise pricing.
How much does Profound cost in 2026?
Profound's brand plans are a free 7-day trial and a custom-priced Enterprise plan. Its $99 Starter and $399 Growth brand plans were removed around September 21, 2026. Agencies can use Agency Growth, which is priced per client workspace.
Does Profound still have a Starter plan?
No. As of October 2026, Profound's pricing page lists only the free Trial and Enterprise for brands. The trial runs 50 recommended prompts daily for 7 days across ChatGPT, Gemini, and Google AI Overviews.
Which AI platforms does Profound track?
The trial covers ChatGPT, Gemini, and Google AI Overviews. Enterprise covers up to nine: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search.
Which AI platforms does Promptwatch track?
Promptwatch tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Microsoft Copilot, Meta Llama, DeepSeek, Grok, OpenCode, and Claude Code. Brands plans track 4 of the 12 per project, chosen from the full list on every plan, and Agency plans track all 12 at once.
Does Promptwatch track real AI answers or API responses?
Promptwatch scrapes the live user interfaces of the AI platforms, so results reflect the localization, ordering, and citations a real user receives in that market. Monitors can be scoped to a country, language, US state, or city on every plan.
Does Promptwatch have a free trial?
Yes. You can start on a free plan, and the Essential plan includes a 7-day free trial.
Do Promptwatch and Profound both have AI crawler logs?
Yes. Profound includes Agent Analytics on its trial and Enterprise plans. Promptwatch includes crawler logs from the Professional plan and joins them to citations and AI-referred visits in the 360 Dashboard, so you can see whether crawled pages are actually cited and clicked.
How long does Promptwatch keep historical data?
There is no retention cutoff. Promptwatch keeps visibility, citation, response, and crawler data from the day a project starts collecting. Each query or export covers up to 90 days at a time, so longer histories come through in 90-day chunks.
