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What the AI Settings page is

The AI Settings page holds the defaults the content agent starts from every time it researches or writes for your project. Each setting can be overridden per document, so this page is the baseline: set it once, and Content Creation runs, Content Refresh runs, automated Content Agent drafts, and content you ask Agent Chat or MCP to create all start from it. One thing it does not do: change how Agent Chat answers questions. It only shapes the content the agent generates. To open it, click the Brand tile in the rail, then choose AI Settings in the inner navigation. It sits next to Brand Book and Personas, not inside them. The page header reads “Default tone, tools, and content settings for generated pages.”

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The defaults you set once

Each card notes that it can be overridden per document.
  • Language: the fallback language the agent writes in. A document uses its own language first, then the target prompt’s, then the monitor’s; this default applies only when none of those is set.
  • Currency: the currency your brand sells in, used for prices, plans, and money examples in generated content. Language and country settings do not control this.
  • Tone of Voice: the default writing style. Ten presets (Professional, Casual, Technical, Conversational, Neutral, Authoritative, Friendly, Persuasive, Formal, Witty) plus Custom, which opens a Custom Tone Description field. A custom tone needs a description; saving without one fails.
  • Default AI Agent Tools: the research and writing tools the agent may use, with a badge showing how many are enabled. The eight tools are Google Search, Google News Search, Find Internal Links, Crawl Website, Generate Featured Image, Take Screenshot, Analyze Reference Pages and Search Knowledge Base. Each has a switch, and an enabled tool carries a badge reading AI decides or Always use; expand a tool to choose Allow AI to decide or Always use, so you can leave a tool available for when it helps or make it part of every run. It is the same list Content Creation shows per run. Search Knowledge Base draws on your Knowledge Base.
  • Image Generation Settings: the defaults for AI-generated featured images. These apply only when the Generate Featured Image tool is enabled; otherwise the card shows a notice that AI images are disabled and the controls are greyed out. The settings are Include text on image (overlay the title and subtitle on the image), Brand Adherence (a slider from Creative to On-brand), Brand Reference Image (a screenshot of your homepage the agent uses for colour palette, typography and style; Refetch captures a new one), Artistic Style (Auto, where the AI decides based on content, or Photo Realistic, Flat Illustration, Watercolor, 3D Render, Minimalist, Isometric, Editorial Photography, Abstract) and Custom Image Instructions, a free-text field of up to 200 characters.
  • Default Author: the name, title, and photo shown as the author when a document publishes to your CMS. A new document takes this author unless you change it on the document; changing the default later doesn’t update documents that already have an author.
  • Restrictions: Blocked Words are pre-populated on each new document and passed to the writing agent as terms to avoid. Type a word and press Enter to add it. This is an instruction to the writer, not a guaranteed filter: a blocked word can still appear occasionally, especially a common one, so avoid blocking words that are central to your chosen tone of voice.
The Promptwatch AI Settings page under Brand, showing the Language, Currency and Tone of Voice cards above Default AI Agent Tools. The Image Generation Settings card on the Promptwatch AI Settings page, with the Include text on image switch, the Brand Adherence slider, the Brand Reference Image homepage screenshot with a Refetch button, and the Artistic Style field. Click Save Changes at the bottom to apply. Viewers can read the page but cannot change it.

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How it relates to the Content Agent

The Content Agent settings decide when and how much the agent publishes: schedule, budget, autonomy. AI Settings decides how the writing itself reads: language, tone, tools, imagery. A draft produced on autopilot starts from these defaults, so it is worth setting before you turn automation on. One caveat: when the Content Agent’s own configuration or its planner sets tools, a tone or a language for a run, those win over the defaults here. The Content Agent readiness check includes a Configure your AI Agent row that points to this page. It looks for three things: a language (the project language counts), a tone of voice, and at least one tool set to Allow AI to decide. If reviewed drafts keep showing the same problem, a wrong tone, a missing image, a banned term, the fix usually belongs here rather than on each draft. See Reviewing drafts.

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After you save

Every new document, manual or scheduled, starts from these defaults. Most settings are copied into a document when you create it: language, tone, tools, artistic style, custom image instructions and blocked words. A change to those applies to the next piece, not retroactively. Four settings are read from the project when content is generated instead, so a change also affects drafts you generate from then on: Currency and the Brand Reference Image, plus Brand Adherence and Include text on image unless you set them on the document itself.