Working with prompts: types, intent, bulk edits

Every prompt in Promptwatch carries two classifications: a type, which describes its relationship to brands, and an intent, which describes what the user is trying to accomplish. You pick both when creating prompts manually; prompts imported by CSV without a type or intent are classified automatically, and older prompts can have no intent at all. They power the Types and Intents breakdown bars at the top of the Prompts page and the Types filter across your charts, so a wrong label quietly skews every view that filters by it. This page explains the categories and how to correct them, one prompt at a time or in bulk.

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Where prompts live

Click Prompts in the left rail. You land on the Prompts page, which has two tabs in its header: Prompts and Responses. The header also holds the filters that apply to both: Monitors, Models, Types and the date range (the Prompts tab defaults to “All time”). The Types filter covers both prompt types and intents, so it is also the place to filter by intent. The Create Prompts button only shows on the Prompts tab; see adding prompts. Query Fanouts, Trends and Topics are separate pages in the same section, not tabs here (see query fanouts and organizing with monitors, tags and topics). On the Prompts tab, three views sit above the table:

• Default: the flat prompts table, with the Types and Intents bars above it. The bars count active prompts only and follow the Models filter; prompts with no intent show up as “unspecified” in the legend.
• By Citation: for each prompt, the top cited domains ranked #1 to #10, over a fixed last-30-days window regardless of the date filter.
• By Rank: for each prompt, the top brands ranked #1 to #10 by visibility score, over a fixed last-30-days window regardless of the date filter. Its export is a dropdown with “Prompts by rank” and “Brands by prompt”.

The Responses tab is covered in understanding responses.

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The three prompt types

Prompt types categorize questions by their relationship to brands, so you can see how users are discovering and comparing you:

• Organic: general questions with no specific brand focus, like “What are the top project management tools for remote teams?” These are discovery-focused prompts where users are exploring options.
• Brand Specific: questions that mention your brand, like “Does Notion have offline support?” The user already knows you and is seeking more information.
• Competitor Comparison: head-to-head questions like “Slack vs Microsoft Teams: which is better for small startups?” These are high-intent queries where positioning matters most.

A healthy mix of all three indicates broad discoverability. If you only appear in brand-specific queries, organic prompts are your opportunity; see finding the right prompts to track for how to build that list, and the Prompt Explorer for finding them from search data.

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The five intent types

Intent types map to stages of the buyer journey, and each stage rewards a different content strategy:

• Branded: searching for a specific brand by name, like “What integrations does Zapier support?” High intent; the user knows what they’re looking for.
• Informational: trying to learn or understand something, like “How does AI-powered analytics work?” Early stage, where educational content works best.
• Navigational: trying to reach a specific page or destination, like “Where can I find Figma’s pricing page?”
• Commercial: researching before a purchase decision, like “What’s the best email marketing tool for e-commerce?” Mid-funnel, where comparison content and reviews matter.
• Transactional: ready to act, like “How do I start a free trial with HubSpot?” Highest intent, with clear purchase signals.

Commercial and transactional prompts sit closest to a purchase, so watch which intents drive your visibility, not just the total.

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Correcting one prompt

A misfiled prompt distorts every intent breakdown it appears in, whether it was mislabeled at creation or by the CSV-import classifier.

1. Click the prompt in any prompts table to open its detail sheet. The sheet shows the type (not the intent), volume, difficulty, language, responses and creation date. Click Open Prompt for the full page.
2. On the full prompt page, click the pencil icon next to the Type label. The pencil is only there, not in the sheet.
3. In the “Edit prompt” dialog, pick the correct Type and Intent (both are required, and Save stays disabled until both are set) and click Save.

Older prompts can show their Intent as “Not set” on the full prompt page; assigning one the same way fills the gap.

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Bulk edits

For anything beyond a couple of prompts, use the bulk actions. The same table with the same bulk actions appears in several places:

• The Prompts tab of the Prompts page (prompts across all monitors).
• A monitor’s Overview and Prompts tabs: click Prompts in the left rail, then Monitors, and open a monitor (see what is a monitor).
• A page’s prompt list under Site: click Site in the left rail, then Pages, open a page and switch to the Prompts & Citations tab.

1. Select prompts with the checkboxes. Hold Shift, Cmd or Ctrl while clicking a second checkbox to select the whole range between the two.
2. Action buttons appear above the table. Click Change Type & Intent (the badge shows how many prompts are selected).
3. The dialog reads “Update type and intent for N selected prompts”. Set Type, Intent, or both. A field left on “Keep current” is not touched, so you can fix intent across prompts of mixed types without flattening them. Update stays disabled until you set at least one.
4. Click Update. A toast confirms “Updated N prompts”.

The same selection also exposes Add Topics and Add Tags (labeled Manage Topics and Manage Tags when the selection already carries labels) for organizing (see organizing with monitors, tags and topics), plus Copy and Delete, which are covered in copying and deleting prompts. Copy needs a selection from a single monitor; it is disabled when the selection spans several. There is no Move button.

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What happens next

Classification is a property of the prompt, not of individual responses, so a change applies everywhere at once: every past and future response of that prompt follows the new label in filters and in the breakdown bars. Once your labels are trustworthy, the Types and Intents bars at the top of the Prompts page become a real map of where your visibility comes from. To grow the list itself, see adding prompts to track.