Knowledge Base

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What is the Knowledge Base?

The Knowledge Base is the private context layer content agents can draw on. Upload files, add URLs, or paste notes, and each source is parsed into searchable context. When an agent generates or optimizes a page, its research step can retrieve relevant passages from your Knowledge Base and put them in the writing brief, turning generic AI writing into content rooted in your project’s facts. This matters because your competitive edge isn’t what the model already knows. AI models can write a competent generic article about your category; so can your competitors’ tools. What they can’t reproduce is your data, your opinions, and your proof points, and grounded content is also exactly what earns citations: AI models cite pages that say something specific. You’ll find it in the sidebar under Content Agent → Knowledge Base.

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What to feed it

Prioritize the material only your team has:

• Proprietary research and data: internal studies, benchmarks, customer surveys, and original numbers competitors don’t have.
• Expert voice and opinions: founder and specialist perspectives, point-of-view essays, and strong takes that make your content distinctive.
• Brand and product truth: approved messaging, product specs, pricing, positioning, and the claims your team has signed off on.
• Customer evidence: case studies, testimonials, interview transcripts, and real-world examples the agent can cite.

Skip what the model already knows: public encyclopedic content, competitor marketing pages, and generic industry explainers add noise without adding advantage.

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How to add sources

Click Upload data and pick one of three source types:

• File: PDFs, Word documents, spreadsheets, presentations, CSV, markdown, plain text, and images. Up to 10 files at a time, 25 MB each. You can also drag files straight onto the page.
• URL: a website page, or a public document URL (a hosted PDF, for example). The page is fetched and its content extracted.
• Text: a title plus pasted content, the fastest path for meeting notes, positioning statements, or an approved claims list.

Each source is processed into a searchable entry with a generated title and summary; the table refreshes as processing completes. Only Ready items are searchable by the agents, so a source helps from the moment its status flips to Ready. If processing fails, the row shows the reason and a retry option. Knowledge Base starts on the Professional plan; that plan and above have a per-project item cap, and Explore, Essential, and agency plans don’t include it.

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How agents use it

The research agent has a Knowledge Base search tool among its enabled tools (see Brand Book → AI Agent for tool defaults). During research it searches your Ready sources and puts the relevant brand facts into the writing brief the writer drafts from. This applies to manual generation in Create Content, rewrites in Optimize Content, and every automated piece from the Content Agent, where at least one Ready item is a recommended readiness check before turning automation on.

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Keeping it current

The agent can only repeat what’s in the library, so a stale Knowledge Base produces confidently outdated drafts. Treat it like documentation:

• Update on change, not on schedule: new pricing, a repositioning, or a fresh case study should land here the week it ships.
• Delete what no longer holds: deleting a source removes it from the agent’s reach immediately. Note that original files aren’t retained after processing, so keep your own copy.
• Review after odd drafts: when a draft states something wrong in review, check whether the library taught it that, then fix the source rather than just the draft.

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What happens next

Sources become searchable as they finish processing, and the next generated or optimized draft can draw on them. If you’re setting up the Content Agent, add a few high-trust sources before the first drafts generate.