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What brand merging is

AI engines refer to the same brand under different names, spellings, and abbreviations: “Coca-Cola”, “Coca Cola”, “Coke”. Each variant can land in your analytics as a separate brand, which splits your mentions and visibility scores across duplicates. Brand Merging is where you review those duplicates and merge them into your brand, or ignore the suggestions that are false matches. You’ll find it under Brand Book → Brand Merging.

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The candidates table

The page leads with your own brand card (name, domain, aliases, with Edit brand jumping to the Brand profile to fix those), then lists Similar brands by domain: brands detected in your responses that look like variants of yours.
  • Brand and Domain: the detected duplicate, with a link to its domain.
  • Match: the name-similarity score against your brand, so the most likely duplicates sort to the top.
  • Mentions: how often the duplicate appeared in your responses. A high-mention duplicate is the one splitting your numbers.
  • Aliases: the other names already attached to that entry. Image

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Merging duplicates

  1. Select the duplicates with the checkboxes.
  2. Click Merge selected and confirm. The dialog lists exactly what will merge.
Merged brands are combined into your brand and no longer appear separately, so your visibility score reflects the full set of names AI uses for you. Merge only true duplicates: if you want two names tracked separately, like “Apple” and “Apple TV”, do not merge them. False matches go the other way: select them and click Ignore selected. Ignored brands are hidden from the candidates list, so the page stays a clean review queue instead of a recurring list of rejections.

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When merging is disabled

The merge button stays off until the basics exist, and the page tells you which one is missing: your brand domain is not set in the Brand Book, your own brand relation is not set, or website analytics is not verified yet or has received no page hits. Fix the cause it names and the table becomes actionable.

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After you merge

The merge is retroactive: existing mentions, citations, visibility scores, and sentiment move to your brand, so historical charts change immediately, and new responses stop splitting across the merged names. If duplicates keep appearing under new spellings, adding them as aliases on your Brand profile catches them at detection time instead of in this queue.